06/26/2026
Over ten years ago, we introduced ourselves as Apply Digital. The 'Digital' served its purpose, but it was never the word doing the real work. It was always Apply — a verb, an action, a way of thinking about what we actually do every day. We apply craft, intelligence, industry depth, and agentic capability to the experiences that matter most. The name finally caught up to the conviction.
So, today, we'd like to reintroduce ourselves.
Hi. We're APPLY.
To mark the occasion, we're also releasing the inaugural ACx Report — our first annual take on the state of Agentic Customer Experience. What it is, why most AI deployments are falling short, and what the brands already applying it (see what we did there) are doing differently. Read it here: https://lnkd.in/eYh5kuwS
Same team. Same obsession with our clients. Clearer name. Better story.
Hello again. Glad to meet you.
