Forge and Smith

Forge and Smith By planning before designing we’re committed to bringing the best possible online experience to your user. We build websites with passion and purpose.

Happy birthday to us! 🎂 15 years of innovation, craft, collaboration, teamwork, and partnerships.
10/14/2026

Happy birthday to us! 🎂 15 years of innovation, craft, collaboration, teamwork, and partnerships.

Educational content gives potential customers the information they need to understand your offering and make more confid...
08/27/2026

Educational content gives potential customers the information they need to understand your offering and make more confident buying decisions.

Our latest guest article explores practical ways brands can use educational content to build trust, improve engagement, and support conversions:

Educational content increases trust and confidence, which generates more conversions. Here's exactly how to create great content.

Google made several changes to AI search this month that could directly affect how people find your website content.Nois...
08/18/2026

Google made several changes to AI search this month that could directly affect how people find your website content.

Noise vs. Signal is our monthly report on the constantly changing AI landscape: what you need to pay attention to, and what is just noise.

Issue 03 is out! 🔥 We look at Google’s new AI opt-out controls, links appearing inside AI answers, and new Search Console data for social content.

See what these changes could mean for your organization:

July was quiet where people expected noise. No core update. No new acronym. What Google actually shipped was a set of switches and reports, and two of them point in opposite directions: one lets you walk away from AI search entirely, and one starts sending clicks back out of it. The advice you will....

We helped reorganize BCRPA's new website around clearer content paths while bringing their new brand to life across the ...
08/12/2026

We helped reorganize BCRPA's new website around clearer content paths while bringing their new brand to life across the site. The result was a more intuitive website with a 135% increased conversion rate and 83% increased engagement rate.

See the full project:

We craft custom websites for organizations in Vancouver and beyond! Here's our web design project for BCRPA.

The real value of AI comes from helping experienced teams make better use of their time and expertise.Our latest article...
08/03/2026

The real value of AI comes from helping experienced teams make better use of their time and expertise.

Our latest article explores how AI can improve the website process while reinforcing the importance of strategy, business context, and human decision making.

AI can code a website. It can't make the strategic decisions that drive success. Here's where AI helps, and where you always need humans.

Our latest article explores how data can help create clearer navigation, stronger user journeys, and a better website ex...
07/27/2026

Our latest article explores how data can help create clearer navigation, stronger user journeys, and a better website experience.

Website content should be structured around how people look for information, not how your organization is structured.

A 5-step framework for structuring content around how people actually look for it, and shorten the path to conversion.

Address

1231 Pacific Boulevard, Suite 346
Vancouver, BC
V6Z0E2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17783970984

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