STAT Search Analytics

06/03/2026

With search habits changing (thank you, AI) it’s essential that you update your measurement criteria to ensure your brand’s visibility is reliably tracked.

Firstly, you need to prioritize measuring brand mentions in LLM responses over the traffic you get from those responses.

Once you’ve adjusted to that change in priorities, it’s time to track a wide variety of plausible prompts aligned with topics relevant to your site. You should try to include branded, non-brand, and competitor-branded terms.

Then, pivot to metrics that provide the most accurate gauge of your presence across a large number of brand-relevant LLM responses, and track them over time.

If you’d like to start measuring your AI brand visibility, head straight here for all the tips and tricks: https://bit.ly/49DOtjI

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

06/03/2026

Psst. If you missed Search Engine Journal webinar with Tom Capper on what pixel data actually reveals about your brand’s visibility — you’re in luck.

Peep the recording here: https://bit.ly/4393Pcg

Learn how to leverage pixel position data to maximize your brand's visibility in the search results that matter most.

05/27/2026

A consistent trend we’ve spotted over the past year is that the SERPs are becoming inundated with pictures, and there are far fewer blocks of text 🤔

Whatever feature delivers them — images, popular products, knowledge graphs — pictures are on the rise. Having good photography, contextualised on your pages, is important to both users and Google.

Want the data for yourself? Here it is: https://getstat.com/whitepapers/the-serp-in-2026?utm_campaign=serp-in-2026-white-paper&utm_source=facebook&utm_medium=social

05/27/2026

Final call for our upcoming webinar with Search Engine Journal. You’ll learn:

✔️ True organic visibility by industry
✔️ How to maximize your SERP presence
✔️ Measurement that reflects reality

Save your seat: https://bit.ly/4dCeKzS

05/21/2026

With an in-depth analysis of 200,000 SERPs across three years and 10,000 AI Mode responses, our new white paper highlights the biggest trends and packs the right insights to help steer your SEO and GEO strategies.

For example, while Google SERPs and AI Mode responses are both full of features, one is becoming increasingly more visual, whereas the other is still incredibly text heavy.

Dive into the research to learn:

✅ Which SERP features dominate position one and drive the most visibility
✅ What the most common features are on SERPs and AI Mode responses
✅ How organic is handling the SERP feature onslaught
✅ What the introduction of AI Mode means for the future of the SERP

Get your copy: https://bit.ly/4eZ4qEv

New data and optimization strategies to boost your SERP feature strategy for 2026. Download the report for free.

05/20/2026

As SERP features continue to grow and dominate the space above organic, what searchers see and click has changed significantly.

In our May 27 webinar, Sr. Search Scientist Tom Capper explores which organic results and features are the most (and least!) visible across different intents and verticals, drawing on pixel height data from a large-scale analysis of search results. Save your seat: https://bit.ly/4dCeKzS

05/18/2026

With search habits changing (thank you, AI) it’s essential that you update your measurement criteria to ensure your brand’s visibility is reliably tracked.

Firstly, you need to prioritize measuring brand mentions in LLM responses over the traffic you get from those responses.

Once you’ve adjusted to that change in priorities, it’s time to track a wide variety of plausible prompts aligned with topics relevant to your site. You should try to include branded, non-brand, and competitor-branded terms.

Then, pivot to metrics that provide the most accurate gauge of your presence across a large number of brand-relevant LLM responses, and track them over time.

If you’d like to start measuring your AI brand visibility, head straight here for all the tips and tricks: https://bit.ly/481vezI

AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

05/13/2026

In our recent research, we noticed just how varied the SERP picture can be, depending on your site and keywords. Some features — like recipes, news, or videos — are not in the top five most prominent features overall, but dominate specific industry verticals. Even features that did make the cut, like local packs or AIOs, are obviously far more relevant for some sites than others.

TL;DR: tailor your SEO strategy to your industry and keywords —SERP features vary widely, and the ones that matter most depend on where you compete 💡

05/11/2026

When it comes to AI search, habits have changed, and that means it’s time to review your list of tracked keywords. Gone are the days of single-word queries — searchers now use longer, more specific prompts — so you should be tracking them.

To help get you started, we recommend using our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — so it’s a great place to begin your prompt research!

05/07/2026

Let’s cut to the chase — AI search is here to stay, and the way people use it is significantly different to traditional search. But what does that mean for your SEO strategy?

AI search can’t be an afterthought to your SEO strategy, so it’s important to adapt your tactics accordingly.