01/13/2026
"AI thrives on clean data. But most companies can't automate their CRM because the data doesn't exist." 📊
That's Jonathan Kvarfordt, VP of GTM Strategy at Momentum.io who we connected with through TechToronto at SAAS NORTH Conference in Ottawa.
The infrastructure problem nobody talks about. Companies want to:
→ Automate CRM updates
→ Trigger workflows based on conversation insights
→ Use AI to analyze pipeline health
→ Get strategic intelligence from customer conversations
But they can't. Because the foundational data doesn't exist in structured, clean form.
Momentum's solution:
→ Extract data from conversations, emails, tickets, and calls
→ Clean and validate it
→ Structure it
→ Put it in your CRM where AI can actually use it.
As Jonathan explains: "When you talk to a prospect about their problems, you get information that can and should be used that nobody else can replicate. When you times that by 10 or 1,000 conversations, you have a massive dataset that would match or beat any Gartner or Forrester dataset out there."
Check out the full interview here: https://www.boast.ai/en-us/resources/podcasts/turning-conversations-into-action-how-momentum-io-makes-conversational-data-your-competitive-moat?utm_source=facebook&utm_medium=organic_social&utm_content=blog&utm_campaign=
