Wander Folk Creative

Wander Folk Creative Brands crafted to find your ride-or-dies
Brand + merch design for culture driven small businesses + creatives
Based in BC Canada

It’s almost the weekend and it’s a long weekend here in British Columbia! ☀️A thought for your Thursday is - what is one...
07/30/2026

It’s almost the weekend and it’s a long weekend here in British Columbia! ☀️

A thought for your Thursday is - what is one thing you could do to help recharge your creativity? Lately I’ve been trying to make time to create for fun, because it’s so easy to get stuck in the performance, comparison, scarcity loop of creativity which can be draining for the creative tanks. Being intentional about slowing down and recharging is a lesson I’ve been learning this year and this return to creating for fun feels like a step in the right direction.

One thing I really enjoyed creating in the past is coming up cute fun lil’ designs that express my love for adventure, nature and anything outdoors. I’ve lost touch with this practise and it’s time I reconnect with it. My only requirements for making these designs are they have no purpose other than expression, getting comfortable with imperfection and connecting with my inner child. I hope you get a smile on your face when you come across these just for fun lil’ guys in the midst of your daily scrolling. ✌🏼

What are your plans for this weekend?

A closer look at Yes Ma’am’s brand identity ✌🏼When Nathan approached me with this project I was stoked to collaborate! C...
06/27/2026

A closer look at Yes Ma’am’s brand identity ✌🏼

When Nathan approached me with this project I was stoked to collaborate! Coffee shop brands are some of my fave projects to work on and this one had a unique vision emerging from the start that intruigued me. The vision was for Yes Ma’am to fill the gap in Parksville’s cool hang out and coffee shop scene. He knew he wanted the name to be Yes Ma’am, it’s cool and laid-back sounding, he didn’t want to be like every coffee shop with coffee or beans in the logo.

A mascot for the branding was a must on his list so we went to brainstorming. He didn’t want the mascot to be a boring coffee character that every other shop already has. When we talked about what came to mind with the name Yes Ma’am he thought of the phrase yes ma’am being assocaited with classic southern hospitality. But he didn’t want to lean too heavily into the country vibes so the idea of a woman tipping her hat to embody the hospitality behind the name was born. I liked the challenge and I think what came out of it is something unique and eye catching!

To round out this full brand identity I created coastal and coffee themed illustrations, merch designs and a colour palette to top it off.

WHAT’S BEEN COOKIN’ LATELY 🐾Let’s take a closer look at Dogs in Colour Studios branding.Didn’t think dog photographer wa...
06/12/2026

WHAT’S BEEN COOKIN’ LATELY 🐾

Let’s take a closer look at Dogs in Colour Studios branding.

Didn’t think dog photographer was going to be on my list of projects for 2026 but I had so much fun working with Nicole on this project. Her story and vision was so inspiring and got me excited about the colour and playful direction of the brand. Nicole is a dog photographer in Kelowna BC, her work is so fun so we made sure to capture her joyful and bubbly personality in the brand.

The main source of inspiration was Nicole’s elderly cocker spaniel, Jesse, who has all the s***k still and is the icon for the branding. She has a passion for giving back to local rescues which is where she adopted her sweet boy from. In addition to the face of Jesse is a bright colour palette, retro inspired typography and playful dog illustrations they all come together to make a bold, and unapologetic brand.

Thank you Nicole for being a blast to work with, I seriously had such a great time bringing this rebrand to life! ✨

If you’re vibing with this I’d love to help you bring your vision to life! I’ve got limited availability for July and August so this is your sign to get your branding started by filling out the contact form on my website! 💻

Brand Sneak Peek: Dogs in ColourSeriously so excited to show you this fun rebrand for a local dog photographer. Dogs in ...
06/10/2026

Brand Sneak Peek: Dogs in Colour

Seriously so excited to show you this fun rebrand for a local dog photographer. Dogs in Colour is full of playfulness, joy and of course colour, I loved getting to draw so many doggies! Stay tuned to see the rest of the branding 🐶

Which dog is your fave?

Yankee Flats Meats has made a name for itself here in the Okanagan and Shuswap as the supplier for quality, locally sour...
04/17/2026

Yankee Flats Meats has made a name for itself here in the Okanagan and Shuswap as the supplier for quality, locally sourced meats and connecting them with the community. They embody farm to table in all the right ways and I’m here for it. I was so thrilled to be apart of their journey by creating branding and merch that aligns with their mission. If you haven’t yet you gotta check out their shop on downtown Vernon to grab some hella good steaks and merch!

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Vernon, BC

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