OutreachGenius

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Canada
Winnipeg, MB
OutreachGenius

AI voice agent platform for home services, franchise brands and call centers

At OutreachGenius, we help home service companies and franchise brands unlock outrageous revenue using AI voice agents that answer instantly, route intelligently, and book appointments automatically - so no real opportunity is missed.

10/27/2026

We're entering the era of the Forward-Deployed Entrepreneur. Naval Ravikant said if you can build and sell, you're unstoppable, for most of history you could get away with one. That era just ended 👇🏾

Palantir figured out something about engineers that most entrepreneurs still haven't figured out about themselves

Instead of building software from a distance, they send engineers to sit inside the customers business and build next to the people with the problem

AI is now letting founders work the same way. I've been living it. A few days ago our AI agent at OutreachGenius booked an estimate for a painting company...

During the call, the homeowner mentioned she needed the work done the very next day

Normally that detail dies inside a call transcript. Nobody reads every transcript

But we'd connected an AI employee called viktor to our client campaigns. Viktor caught the urgency, emailed the painting company, and they landed a $5,700 job

Nobody on our team had to touch it. Same story with our trade show landing page

Instead of a long design and dev process, I built it myself with Claude and Framer by just speaking into my AI system (on my phone 😅)

The forward-deployed entrepreneur has three qualities

1. They know how to build

Not necessarily how to write code, but how to connect AI to the tools they already use and get from an idea to a working experiment without waiting months for someone else

2. They're relentlessly curious

When something doesn't make sense, they investigate. They try unfamiliar tools, break things, fix them, and are willing to be beginners again

3. They know how to sell.

They talk to customers, share what they're working on, and turn a problem into a prototype, a prototype into a pilot, and a pilot into a paying customer

The real advantage isn't that you can suddenly build anything. Its that you can cheaply test whether something is worth building at all, and when it doesn't work, change it and try again

You don't need to be the smartest person in the room or have a big team

You need to stay close to real problems, be willing to learn, and have the courage to put your ideas in front of customers.

10/26/2026

🚨 19 booked estimates from 42 leads in nine days and the painting company didn't run a single ad campaign! Here's how we did it

On October 14, we started supplying leads to one of our residential painting customers. Over the next nine days:

✔️ 42 hot homeowner leads came in
✔️ 28 homeowners answered or replied
✔️ 19 booked estimates

That's 45% of all leads, or 68% of those who engaged!

10 appointments were booked in the evenings or on weekends, when the office was closed

Three homeowners even rescheduled their appointments themselves through our AI agent

No one in the office had to handle those bookings

Here's what makes this interesting

The customer didn't generate a single one of those leads. OutreachGenius supplied all 42!

For a long time, OutreachGenius focused on helping businesses convert the leads they already had

Today, we're also helping them find those leads in the first place

How?

We partner with dozens of lead publishing companies that specialize in generating homeowner inquiries across different markets across North America

Our customers pay for the leads at cost, without any markup from us

Then our AI agents handle the calls, texts, follow-ups, and appointment booking

And the more campaigns we run, the more interesting the data becomes

We're discovering that the same lead source can perform brilliantly in Atlanta and poorly in Des Moines

So our AI system is constantly learning which sources actually produce appointments in each market, and using those results to decide where to spend more of our customers' budgets

Because the goal isn't to generate the most leads

It's to generate the most business from the money our customers are already spending

If you own a home-services company or run a marketing agency serving contractors, I'd love to hear what market and trade you're focused on

Respond or send me a message with your city and the services you offer, and I'll see what lead inventory our partners have available in your area

LFG 💪🏾

10/21/2026

One of the biggest names in home-services lead generation wasn't one of our best-performing sources. I wouldn't have believed it until we started buying leads from multiple marketplaces ourselves

For a long time, OutreachGenius only worked with whatever leads our customers gave us

Old CRM lists, new enquiries, leads purchased from platforms like Angi, Thumbtack, Yelp and other providers

We could measure how many appointments our AI agents booked, but we often couldn't answer a more fundamental question:

Was it a bad lead, or was it bad follow-up?

So we changed the model

We started sourcing leads directly from multiple exchanges, running them through the same AI-powered follow-up system, and measuring what actually turned into booked appointments

That's when things got interesting

In our early tests:

Angi: 27.8% lead-to-appointment conversion

A lesser-known source: 55.4% lead-to-appointment conversion

Now, that doesn't mean Angi is a bad platform. These are results from our own campaigns, in specific markets, not an industry-wide comparison

But it challenged an assumption Id held for a long time

The biggest lead source isn't necessarily the best lead source and the cheapest lead isn't necessarily the most profitable one either

What matters is what it actually costs to turn that lead into a booked appointment

At OutreachGenius, our success fee is tied to booked appointments, not simply delivering names and phone numbers

That means we have every incentive to find the sources that convert, improve our ability to reach those leads, and stop investing in sources that consistently underperform

The more leads our AI agents work across different sources, trades, and markets, the more we learn

Where were going with this is particularly exciting

Imagine being able to ask:

"What's the actual cost of booking a painting/plumbing estimate in Atlanta in February?"

And getting an answer based on actual booking performance and acquisition costs, not industry averages or guesswork

That's what were working toward

Because generating demand is only half the equation

Knowing where to find the right demand, and how to convert it, is the real advantage

10/20/2026

86 of the last 315 appointments our AI booked for home-service businesses came from people who didn't answer our first call, they booked by SMS instead 👀

That's 27% of all appointments

Think about that

A homeowner requests an estimate, our AI agent calls -> No answer

Instead of treating that lead as lost, we follow up by text -> The homeowner responds -> An appointment gets booked

That happened 86 times

Here's something else we discovered: 64% of all appointments were booked within the first hour of the lead coming in and 28% were booked more than a day after the lead arrived

So yes, speed-to-lead matters. A lot

But what happens when you're the first to call and nobody picks up?

That's the problem we've become even more obsessed with solving at OutreachGenius

We call it CONTACTABILITY ✔️

Were constantly working on branded caller ID, optimizing when to call back based on data, reaching people at different times of the day, SMS follow-ups, and more

Because the goal isn't simply to call a lead faster, its to actually reach the person, start a conversation, and turn that interest into a booked appointment

And when you're already spending money generating leads, that distinction matters

For those investing in lead generation, what's been the bigger challenge?

Generating enough leads or actually getting those leads to answer the phone?

10/19/2026

I've taught nearly 1,000 people how to use AI this year. And my favorite part of every session is the moment we stop talking about what AI can do and start building with it

Last week, I had the opportunity to teach a group of entrepreneurs and professionals at the Black Manitoba Network. One person even drove 3 hours just to be there!

One thing I've noticed from teaching these sessions is that most people are still thinking far too small about what's possible with AI

I like to break it down into 3 levels:

1️⃣ AI you talk to. Asking questions, brainstorming, researching writing and getting answers

2️⃣ AI that plugs into your tools. Connecting AI to the applications you already use, like email, CRM, finance and operations, so it can actually help you get things done

3️⃣ AI that helps you build. Turning an idea or business problem into a working tool or application, even if you've never written a line of code

Most people are familiar with level 1. But levels 2 and 3 are where people start asking themselves, "Wait, could I actually do that?"

And that's where my favorite part of the workshop begins 😀

I ask everyone in the room to submit a real problem they're facing in their business or work. Then we pick one at random

And right there, in front of everyone, I build a working solution in under 30 minutes

A real problem, from a real person, turned into something that works

I've done this quite a few times now, and I still get a little rush every time. It honestly feels like performing a magic trick 😅

But the best part isn't what I build, its watching people realize that the thing they've been wishing existed might be something they could build themselves

That's the moment everything changes

AI stops being something you simply learn about and becomes something you can create with, and that's what I want more people to experience

So here's a question:

How confident are you that you could take a problem in your business/work today and build a working solution in just a few hours?

I've put together a free self-guided course (1 hour) that walks through the same practical approach I teach in these workshops

If you'd like access, comment BUILD

10/15/2026

What if you could use AI to solve a problem in your business instead of just asking it questions?

I've been working with Esther Sande founder of Horizon Growth to put AI to work in her business. In this video, she shares what that experience has been like

And this Friday, I want to help you start doing the same

I'm partnering with the Black Manitoba Network for Beyond ChatGPT: Build the Tool You Wish Existed

This isn't another session about writing better prompts

It's a hands-on workshop where I'll show you how to connect AI to your existing tools and start building solutions to real problems in your business

Bring your laptop and one problem you've always wished you could automate

You don't need to come knowing how to code. Just come ready to learn and build

📅 Friday, October 16 | 5:00–7:30 PM

📍 201 Portage Avenue, Winnipeg

🎟️ $20 | Limited spots

Stop just using AI. Start building with it.

Register here:
https://events.blackmanitobanetwork.ca/etn/beyond-chatgpt-build-the-tool-you-wish-existed/

10/06/2026

Our goal is 1,000 booked appointments a day, and we’re looking for a small group of agencies to help us get there 💪🏾

For the last few months at OutreachGenius, we’ve helped home-service businesses capture the demand they already have

When a lead comes in, our AI calls right away, follows up, qualifies the opportunity and works to book the appointment - speed to lead 💨

But our customers kept asking us the same question:

“This works when we have leads, but can you help us get more of them too?”

So we built the next step

We now have access to networks of hundreds of lead publishers generating inbound opportunities across painting, roofing, flooring, electricians, HVAC, plumbing, restoration and other high-ticket home services

Our customers tell us where they want more business, our system bids on opportunities on their behalf, and our AI takes it from there - qualifying the opportunity and turning it into a booked appointment

We’re no longer only helping businesses capture demand, we can now help them source it and capture it

That’s where agencies come in

If you already serve home-service businesses, you don’t need to build another lead engine from scratch

You can offer your clients another source of inbound opportunities, package it into your existing services, and let us handle the infrastructure behind the scenes

The economics are built around outcomes: customers fund the inbound call budget (at cost), we earn a success fee when appointments are booked, and agency partners can add their own margin on top

The demand-sourcing side of this is new. The engine that engages, qualifies and books the opportunity isn’t

We’re opening this first to a small group of agency partners who want to help us build toward 1,000 booked appointments a day

If you run an agency serving painting, roofing, HVAC, plumbing or other home-service businesses and want to add a performance-based revenue stream:

Respond or DM me “appointments” to learn more!

✌🏾

09/28/2026

All great events hang by a thread

09/28/2026

"All great events hang by a hair. 🧬

The man of ability takes advantage of everything and neglects nothing that can give him a chance of success; whilst the less able man sometimes loses everything by neglecting a single one of those chances" - Napoleon Bonaparte

I think about this quote a lot since hearing it from David Senra's podcast on Napoleon

I'm writing this from an airport in Chicago...

A few days ago, I was in Vienna, Austria representing Canada at the G20 Young Entrepreneurs Alliance Summit

After, I flew into Florida for the International Franchise Association World trade show

And this year, I've made a lot of trips like this - getting on planes, crossing borders, attending conferences, having dinners, taking meetings and deliberately putting myself in rooms where interesting people are gathering

Why?

Because I have realized that you cannot control luck, but you can control your surface area for luck

I don't know which conversation will lead to a customer or which introduction will lead to a partnership

I don't know which person I meet today might completely change the trajectory of OutreachGenius

But I can control whether I was in the room. That, to me, is the lesson in Napoleon's quote

Do everything within your control:

Take the meeting, make the introduction, send the cold message, get on the plane, show up

Most of it may lead nowhere...that's fine

Because you don't need every opportunity to work

Sometimes your entire trajectory changes because of one

And I'd rather manufacture more chances for that one to happen than sit back and hope I get lucky

Don't wait for luck

Increase the number of opportunities luck has to find you!

09/23/2026

I built a landing page for a trade show next week just by talking to AI

That sentence would have sounded ridiculous a couple of years ago

We use trade shows as an important part of how we find customers at OutreachGenius

Next week, I'm heading to Florida for an event focused specifically on franchise brands

We're testing a specific offer there

Instead of sending everyone we meet to our generic website, I wanted a page built specifically for:

The audience

The problem we're talking about

The offer we're testing

Normally, that creates work

Brief someone -> write the copy -> design the page -> make revisions -> Get it published

Instead, I connected Claude directly to our website built on Framer

I explained what event I was attending, who would be there, what we were testing and what I wanted the page to accomplish

Then I started building it with AI

Because Claude is working with our existing website, it isn't starting from a blank page. It already has the foundation we're working from

And that got me thinking:

The real benefit isn't that AI helped me build a landing page faster

It's that the cost of experimentation is collapsing

Next month I can go to a different event, speak to a completely different audience and create another experience specifically for them

If the offer doesn't resonate, change it

If I learn something from five conversations at the event, update the page

If another opportunity appears, build for it

The distance between “I have an idea” and “let's test it” keeps getting smaller

That's one of the biggest opportunities I see for entrepreneurs with AI

Not just doing the same work faster

Building businesses that can adapt faster

What experiment would you run in your business if building it suddenly became 10x easier?

Address

Winnipeg, MB

Website

http://wp.outreachgenius.ai/

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