21/08/2026
Welcoming Alexander Hirsch as Group Chief Marketing Officer!
We're pleased to announce that Alexander Hirsch has joined WISeKey SA as Group Chief Marketing Officer, tasked with coordinating marketing across the entire Group.
WISeKey and its affiliated companies are building complementary technologies spanning cybersecurity, semiconductors, quantum, satellites and digital identity. As this ecosystem grows internationally, Alexander's role will focus on sharpening go-to-market ex*****on, strengthening the commercial positioning of the Group's portfolio, expanding strategic partnerships, and giving investors a clearer view of the long-term growth potential across our technology ecosystem.
Alexander brings a strong mix of technology understanding and international marketing leadership, with experience at organizations including Salesforce and the World Economic Forum. His background in Formula 1 and global events will also support the Group as it increases the visibility of its brands worldwide.
Commenting on the appointment, Creus Moreira Carlos, Founder and CEO of WISeKey, said the Group is at an important moment in its evolution and that this hire will help unify commercial ex*****on across the portfolio.
Alexander himself described the move as an opportunity to build a unified, scalable marketing engine across the Group's entities -- one that accelerates commercial revenue, expands global partnerships, and reinforces WISeKey's position in quantum-ready digital security.
Read the full announcement: