21/08/2026
Campaign for ! This year, we’ve worked with the French performer and the photographer . Vimala Pons will also show her production "Honda Romance", creating a thematic link to the festival.
At the heart of the campaign are bodies caught between vulnerability and resistance. Shot on analogue film in an industrial setting, the images show figures leaning, bracing, carrying or losing their balance – moments suspended between stillness and movement.
The subjects are ‘physical translations of inner states’: micro-movements, emotional impulses that are merely hinted at in the visible. inspired by literary concepts such as Nathalie Sarraute’s ‘Tropisms’, a visual language emerges that makes the invisible tangible.
The photographs are complemented by short video sequences that show the protagonists in almost motionless sequences. minimal shifts – a tremor, a breath of air – undermine the apparent rigidity. Rather than staging movement, the campaign makes its inevitability noticeable.
The campaign will be visible across various media from now on. The 47th edition of the festival will take place from 13 to 30 August 2026 at the Landiwiese and other venues across the city.
Concept & Design:
Artwork: Maxime Ballesteros and Vimala Pons
Photography: Maxime Ballesteros
Videography: Makoto C. Okubo
Music: Rebeka Warrior
Styling: Sarah Little
Talents: Nin Khelifa , Alida Maria and Vimala Pons
Set design: Clément Pelisson assisted by Isabelle Clotten
Production: TOUT ÇA / QUE ÇA Émeline Hervé
SFX: François et Colin Philippi
