26/05/2023
Our hope 🎯 is that every local business gets its chance at a “big break” to become a household name (or at least a household name in your community).
But in order to get there, you first have to build brand awareness 🤯 so you can attract more customers 👥.
However, that can be tough if you don’t have a solid brand to build awareness around in the first place!
While it’s easy to see examples of strong brands from big businesses like McDonald’s and Coca-Cola it’s often difficult to find the same examples from small businesses, but the strongest small business brands follow the same principle big brands adhere to and that’s *brand consistency*.
🎯 Brand consistency is at the root of your business’s identity.
It encompasses all aspects of your marketing from
*💬 messaging to 🎨design,
*how you communicate, and everything in between!
Basically, any place a customer would engage with your business digitally or in the real world should have a consistent experience (and a consistent look 👀 and feel 😍).
When applied in marketing, brand consistency signals to customers that your business has a strong brand identity that is easily recognizable no matter where they’re seeing information about your business or engaging with your brand.
