AdMaster is a leading marketing data technology company founded in 2006. As a pioneer in the Chinese marketing data industry, AdMaster is committed to using innovation and integration to further enhance the digital marketing industry’s development and prosperity. Over the past ten years, AdMaster has gone from playing the role of a third-party “referee” in the digital advertising sector to becomin
g a trusted advisor to brands and a “concierge” for their data assets. Since 2015, AdMaster has readjusted its corporate strategy to be the Data Hub in today’s marketing ecosystem. As a data hub, AdMaster is committed to using its SaaS solutions to bridge the divide between brands and consumers. AdMaster provides brands with more in-depth data insights and greater research capabilities as well as better management of their first-party data assets (including: brand ad data, social data and e-commerce data on platforms such as computers, smart TVs and mobile devices). The company is also able to help brands integrate data from BAT giants and other platforms in order to help them increase the value of their businesses. In its role as a data hub, AdMaster allows brands to integrate first-party and third-party data as well as data from other platforms together through a safe and reliable mechanism. As a technology-driven company from the very beginning, AdMaster has served more than 80 percent of leading foreign and domestic brands in China. With offices in Beijing, Shanghai, Guangzhou, Xi’an and Chengdu as well as two R&D centers, AdMaster’s competitive edge lies in its constant innovation and patented technologies – delivered by its army of R&D staff members, which make up half of the company’s total personnel. We use data technology to build a happy world!
