Factory 39

Factory 39 We engineer brands & digital products to drive business growth

Brand Strategy | Software Development

29/05/2026

A logo.
A colour palette.
Typography.
A tagline.

Individually? Just pieces.

Together? That’s where the fun begins. ✨

A quick look at some of the core elements behind the refreshed MUSKITA brand identity. 👀

Research, references, ideas… and probably one tab we forgot why we opened 👀Organised chaos. We call it working.It’s all ...
25/05/2026

Research, references, ideas… and probably one tab we forgot why we opened 👀
Organised chaos. We call it working.

It’s all part of the process… trust us. 🤝

Your marketing is f*cked☠️Harsh? Maybe. But the numbers don't lie:→ CAC is up 222% in 8 years→ 69% of Google searches en...
21/05/2026

Your marketing is f*cked☠️

Harsh? Maybe. But the numbers don't lie:
→ CAC is up 222% in 8 years
→ 69% of Google searches end without a click (93% with AI Mode)
→ Your customers aren't clicking your ads, they're asking ChatGPT
→ 95% of your customers are NOT in the market today

And yet you're still spending 100% of your budget chasing the 5% who were going to buy anyway🫠

Here's the kicker: even 77% of Apple users don't think Apple is "meaningfully different" from the alternatives. So if the most valuable company on earth can't win on differentiation, what chance does your brand have?
😵Spoiler: a massive one. But not the way your strategy deck thinks.

👉🏼On 28/05, Martin Zarian takes The Dome Main Stage at i-Con CY to torch the marketing playbook you've been running since 2018, and hand you the one that actually works in 2026.

The same playbook KitKat has run for 69 years.
Nike for 38.
Bet365 for 16.

You have a better product. They have a better brand. Who wins?
Come find out. Or don't, your competitors will👀

📍 The Dome Main Stage, City of Dreams
🗓 28/05 · 🕒 15:45-16:15

We’ve seen this trend used to call things out…We thought we’d use it to say something else.To our clients, old, new, an...
08/05/2026

We’ve seen this trend used to call things out…
We thought we’d use it to say something else.
To our clients, old, new, and future - we appreciate you. A lot. 🤝

🎟️ GIVEAWAY 2x i-Con Island Conference Tickets🎟️We're giving away TWO tickets to one of the biggest events on the island...
06/05/2026

🎟️ GIVEAWAY 2x i-Con Island Conference Tickets🎟️

We're giving away TWO tickets to one of the biggest events on the island, i-Con Island Conference, taking place on 28–29 May at the City of Dreams Mediterranean, Limassol🇨🇾

This is your chance to be there. For free🤩
To enter:
👉🏼Like this post
👉🏼Follow us
👉🏼Tag 2 friends

2,000+ professionals from iGaming, Forex, SEO, AI, Online payments, Online dating, Growth marketing, and Tech, all under one roof.
🔗Beyond the main stages, expect podcast talks, private meetups, exclusive dinners, and side events across two packed days at Europe's biggest casino resort. Plus, Martin will be on stage🎤

Winners announced soon. Don't sleep on this one🚀

Cyprus business event season is heating up🔥We've put together your go-to guide for the biggest events happening across t...
30/04/2026

Cyprus business event season is heating up🔥

We've put together your go-to guide for the biggest events happening across the island this May, June, and July!

From fintech to real estate, digital marketing to AI, there's something for everyone. Save this post so you don't miss out🔖

And if you spot Martin on stage at four of these events, make sure to say hi🎤👋🏼

📍 Cyprus Diaspora Forum Limassol
📍 REALTYon Expo Limassol
📍 i-Con | Island Conference Limassol
📍 iFX EXPO International Limassol

Which events are you attending? Drop it in the comments!

Client POV 💬 Straight from the clientNot just about how it looks - but how it’s understood, defined, and brought to life...
29/04/2026

Client POV 💬 Straight from the client

Not just about how it looks - but how it’s understood, defined, and brought to life.

This is what happens when strategy and design actually work together 🤝

20/04/2026

One of our favourite case studies to date. Why? Because this is what it looks like when strategy, structure, and design come together properly.

Our role was to reposition and rebrand SiGMA into a truly global, cohesive brand - aligning its visual, verbal, and behavioural systems under one clear direction.

The focus wasn’t to start from scratch, but to refine, simplify, and strengthen what was already there.
A bolder identity.
A more flexible system.
A brand built to scale. 🚀

If your business has moved forward but your brand hasn’t caught up, it might be time to realign.

For the full case study and a deeper look into the process, hit the link here: https://factory39.io/work/sigma

POV: “final_edit.psd” was a lie.Sometimes being a designer means making more changes than a group chat deciding where to...
17/04/2026

POV: “final_edit.psd” was a lie.

Sometimes being a designer means making more changes than a group chat deciding where to eat.

We’re logging off… and loading up on chocolate 🍫 and food.We hope you'll all do the same!See you again on the 14th, afte...
12/04/2026

We’re logging off… and loading up on chocolate 🍫 and food.

We hope you'll all do the same!

See you again on the 14th, after a well deserved break.

Address

Spyrou Kyprianou 40, Economides House, 2nd Floor
Limassol
3076

Opening Hours

Monday 09:30 - 18:00
Tuesday 09:30 - 18:00
Wednesday 09:30 - 18:00
Thursday 09:30 - 18:00
Friday 09:30 - 18:00

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