Asodesk

06/09/2024

🔔 Top A*O News from August

The last month of summer flew by quickly, but it brought several important updates from the app stores:

⚡️ Starting from October, App Store publishers in the EU will need to obtain trader status for app submissions.
⚡️ Google is testing a trending searches feature on the Play Store search tab.
⚡️ Search results in the Play Store may now be influenced by the “Personalization in Play” feature.
⚡️ AltStore PAL is now available for free.

🔥 Read more about these and other updates in our A*O digest: https://asodesk.com/blog/aso-news-digest-for-august-2024/?utm_source=facebook&utm_medium=social&utm_campaign=aso-news-digest-for-august-2024&utm_content=06-09-2024

Apple requires trader status for EU apps to comply with the Digital Services Act. Google is testing a trending searches feature on Google Play's search screen. AltStore PAL is now available for free.

29/08/2024

🗓 Seasonal A*O holiday calendar for fall 2024

Our partners from Angle Agency have compiled a comprehensive holiday calendar for September, October, and November 2024. You can use this table to update your app's content and implement seasonal A*O. In the calendar, you will find:

🍁 A list of international and local holidays with dates and relevant countries.
📝 A list of categories that are best suited for seasonal updates during these holidays.
💡 Ideas for holiday promotions and content optimization — both within the app and its App Store and Google Play pages.

🔥 Save the calendar to your drive and use it in your projects: https://docs.google.com/spreadsheets/d/1Nr8OvXl9ZeJHfcezQaO-a1MW9DjVgpBzusTSEbAAKS0/edit?usp=sharing

💜 Angle Agency experts would be happy to help you increase app installs and conversion rates during the holiday season. As part of their “Seasonal A*O” service, experts will research cultural nuances for your locales, conduct A/B testing, analyze competitors, study trends, create multiple icon variations, and provide ideas for screenshots and feature graphics. Submit a request, and an Angle Agency manager will contact you: https://angletech.ai/form?utm_source=facebook&utm_medium=social&utm_campaign=tab-calendar-aso-autumn-2024&utm_content=29-08-2024

05/08/2024

📆 A*O news digest for July

We have compiled the top updates from the App Store, Google Play, and AltStore PAL from the past month:

📱 Google added a Search tab to the bottom panel of the Play Store.
📱 Google introduced collections, AI app comparisons, personalized recommendations, and other new features on the Play Store.
🍏 Apple is testing several new UI options for the Search tab on the App Store.
🚀 Third-party apps are now available for AltStore PAL users in Europe.

Catch up on all the key events of the month in our digest: https://asodesk.com/blog/aso-news-digest-for-july-2024/?utm_source=facebook&utm_medium=social&utm_campaign=aso-news-digest-for-july-2024&utm_content=05-08-2024

Google introduced collections, AI app comparisons, personalized recommendations, and other new features to the Play Store. Apple is testing several UI options for the Search tab on the App Store. AltStore PAL now provides iPhone users in the EU with access to third-party apps.

26/07/2024

⚡️ Google introduced collections, AI app comparisons, and personalized recommendations to the

The company announced new features designed to make searching and interacting with content easier.

🔍 AI-powered app comparisons. This feature uses the model to facilitate easy comparisons of apps within similar categories. For instance, if a user is looking for an app to complete a specific task, the AI will suggest several options with AI-generated descriptions — helping the user quickly choose the most suitable app.

💡 Personalized game recommendations. With a variety of interest filters, users can manually specify their preferences — allowing to suggest games tailored to their tastes.

🔖 New “Collections”. This feature brings content from installed apps to the home screen. A long press on the Play Store icon now reveals a menu with seven categories: “Food”, “Game”, “Listen”, “Read”, “Shop”, “Social”, and “Watch”. Each category includes a selection of relevant apps that the user has recently interacted with. Users can resume their activities, like continuing to watch a show. Currently, this feature is available in the United States.

🔓 “Personalization in Play” in the main menu allows users to control how the Play Store collects their data. For example, they can choose not to use specific apps for personalizing content in the Play Store. Changes may take up to 24 hours to be fully implemented.

Read more about these updates in Google's article: https://blog.google/products/google-play/google-play-july-2024-new-updates/

25/07/2024

🚀 PDF slides on how to launch and scale Apple Search Ads

We are delighted to share Michael Shubin presentation from App Growth Summit São Paulo 2024. From this PDF, you'll learn:

✅ Key Apple Search Ads strategies.
✅ How to determine test budgets for campaigns.
✅ Strategic account structures.
✅ How to optimize bids.
✅ How to scale your campaigns.
✅ Top 10+ practical tips for working with Apple Search Ads.
✅ The formula for a successful Apple Search Ads campaign.

🔥 Download the presentation from an expert with seven years of experience in Apple Search Ads:
https://angletech.ai/pdf-how-to-launch-and-scale?utm_source=facebook&utm_medium=social&utm_campaign=post-about-AGS-presentation&utm_content=25-07-2024

If you have any questions about working with Apple Search Ads, feel free to DM Michael Shubin. He'd be happy to help you 💜

24/07/2024

🇧🇷 Olá! We are thrilled to share our highlights from the App Growth Summit in São Paulo, where Angle Group proudly participated as one of the major sponsors. The event was truly spectacular — with more than 470 app growth professionals in attendance.

Michael Subins, an expert in Apple Search Ads and co-founder of Angle Agency, took to the main stage to share his expertise on launching and scaling Apple Search Ads campaigns. His presentation generated significant interest, attracting a full house of specialists 🔥

Check out our photos from the event 📸

And muito obrigado to the organizers for preparing this incredible conference! We were delighted to meet so many skilled experts and exchange our experiences 💜

22/07/2024

Google will remove apps with limited functionality from the Play Store ⚡️

Starting August 31, 2024, the updated Spam and Minimum Functionality policy on Google Play will come into effect: https://support.google.com/googleplay/android-developer/answer/14983486

Previously, Google did not allow apps with serious functionality issues on the Play Store, such as those that crash, force close, freeze, or otherwise operate abnormally. Now, the list of reasons for removal has been expanded to include limited functionality and content. For example, Google will no longer accept:

❌ Static applications without app-specific functionalities, such as text-only or PDF file apps.
❌ Apps with minimal content and that do not provide an engaging user experience, like single wallpaper apps.
❌ Apps that are designed to do nothing or have no function.

If your apps only have a few functions, it's time to consider updating them to avoid removal by Google 👀

Policy preview (effective August 31, 2024) This article previews changes from our July 2024 policy updates. We’re updating the

08/07/2024

🔥💃 Join Angle Group at the App Growth Summit in São Paulo, Brazil!

This summer, Angle Group — which includes Asodesk and Angle Agency — is partnering with the App Growth Summit, a conference that brings together mobile app growth experts from around the world.

🎙 On July 11 at 10:30 AM (BRT), Michael Subins (Apple Search Ads expert and co-founder of Angle Agency) will be speaking on the main stage of the App Growth Summit in São Paulo. He will discuss launching and scaling Apple Search Ads on the App Store.

Michael will share key insights from his seven years of experience with Apple Search Ads, including essential strategies, advanced campaign structures, and practical tips. You will learn how to get thousands of relevant keywords and attract users with a higher ROAS.

🇧🇷 If you're in São Paulo, come and listen to the talk and visit our booth. You can find us on the PHD Rooftop at the Instituto Tomie Ohtake (Rua Coropé, 88 - 5th Floor, Alto de Pinheiros, São Paulo 05426).

We'll be there from 8:30 AM. We would like to chat, give out some gifts, and answer all your app growth questions 💜

For conference details and registration, follow this link: https://appgrowthsummit.com/events/app-growth-summit-sao-paulo-2024/
See you at the App Growth Summit!

02/07/2024

🔥 Top A*O News for June

June brought us exciting updates from WWDC24 and other important events from the industry. In our A*O digest, we have compiled the key news of the month so you don’t miss anything:

🍏 Apple introduced deep links for custom product pages and Search Ads, win-back offers to re-engage users, notifications about getting an app featured, and many other updates at WWDC24.
🍏 Apple added Top Charts to the Search Tab on the App Store.
📱 Google suspended the implementation of new types of real-money games in the Play Store for now.
🎮 Aptoide introduced an alternative iOS Game Store in the EU.

⚡️ Read more about all 9 important news stories of the month in our digest.

Apple introduced win-back offers, deep links for custom product pages, App Intelligence, and other important updates at WWDC24. Google suspended the expansion of real-money games on the Play Store. Aptoide introduced its alternative iOS Game Store in the EU.

21/06/2024

How to quickly prepare text metadata for my app on the App Store — simplified guide 💡

We have created cards that clearly demonstrate the step-by-step process of collecting the semantic core and preparing metadata on Asodesk. Save this post and use it in your work 🔖

🔥 Just a heads-up: There are only 3 days left to claim A*O and Reply-to-Reviews plans with 30% off in celebration of Asodesk’s 8th anniversary. Hurry and get your discount on our site: https://asodesk.com/8th-birthday?utm_source=facebook&utm_medium=social&utm_campaign=metadata-creation-post&utm_content=21-06-2024

20/06/2024

🍏 14 key updates from WWDC24

Last week, Apple held its annual WWDC24 conference and announced upcoming updates for iOS, iPadOS, and other systems. We have compiled the most important innovations for A*O specialists, mobile marketers, and app developers.

🔗 You can now create custom product page deep links to direct users to specific sections within your apps.
👍 The Promote Your App feature will help share marketing assets about your app updates on social media.
🤖 You can now integrate new AI capabilities into your apps for creating texts, images, and emojis.
🟣 Users will be able to change the color of app icons on their iPhones.

🔥 Read about these and 10 more updates in our recap!

On June 10, Apple held the Worldwide Developers Conference (WWDC24) and announced many important updates. In our recap, we have compiled 14 updates that may impact app publishers. Read about win-back offers, icon customization, new AI capabilities for texts, emojis, and images, as well as other impo...