29/05/2026
What your internal enterprise services can learn from Uber Labs.
Two months ago, I submitted a support ticket to the IT department of a global corporation with nearly 100k employees and did not receive a confirmation message. Even three days later, I still hadn’t heard anything.
So I followed up.
After another two days had passed, I received a personal email confirming that my request was being processed.
Once again, I was horrified by this amateurish level of service - from a global corporation. And this wasn’t a special request or something unusual, but simply part of the onboarding process.
This experience does not meet my expectations of a professional work environment. My expectations also come from the fact that employees are used to much better services in their personal lives.
What’s going on here? Has everyone just gotten used to it?
Are internal company services experimental?
And if so, what insights are being drawn from them?
Uber Labs has applied behavioral science and gained important insights that influence their product design and service delivery, as they increase customer satisfaction.
Here are two of them: the peak-end rule (B. Fredrickson, D. Kahneman) and operational transparency (R. W. Buell).
The former states that people judge an experience primarily based on its most intense moment - the peak - and its end. The average across the entire time period weights much less.
The latter shows that giving customers a look behind the scenes leads them to value products and services as higher quality.
Both of these principles can be applied effectively to internal company services.
First, communicate clearly and professionally, at least when closing a ticket.
Second, communicate the ticket status transparently and display it in the self-service portal.
How professionally do you rate your internal company services, on a scale from 1 to 10?
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P.S.: Please find the references in the comments.