31/07/2026
Making the campaign for Marat was a lot of fun.
I wrote a short blog post about the idea behind it, from the short film to the four mockups: Google, ChatGPT, Pinterest and YouTube.
The algorithm did not agree.
But the mockups did their best.
And Marat is still my favorite typeface.
https://ludwigtype.de/blog?show=2026-07-marat-campaign