Glispa

Name: Glispa
Address: StromStr. 11-17, Berlin, 10551, DE
Telephone: +493055571300

Glispa is a mobile ad tech company. We are dedicated to empowering our partners with sophisticated s

Glispa Global Group is a mobile ad tech pioneer empowering clients to activate global audiences and move markets. Providing a full suite of technology-based services, Glispa partners with global advertisers, app developers and publishers, enabling them to reach their mobile user acquisition and monetization goals. The Glispa Performance Network (GPN) helps advertisers acquire high-value user

s at scale, across thousands of publishers on a performance basis, enabling them to maximize lifetime value. Adding to Glispa’s user acquisition services is carrier distribution solutionRelevanTech, which partners with mobile carriers around the world to preload its app discovery tool on mobile devices, offering a native user experience and preloaded content for quick and easy one-click installs. Avocarrot, Glispa’s native monetization platform for app developers, combines a programmatic exchange and a mediation solution in a single platform, making it a one-stop solution to boost ad revenue. Avocarrot covers high-impact formats such as native and video, while seamless integration with Glispa’s proprietary DMP, the Glispa Audience Platform, allows developers to better analyze and target their audiences with actionable user profiles. Through its lightweight SDK, Avocarrot gives app developers transparency, customization, and complete control of their monetization strategy. To further boost ad performance, justAd’s creative tech platform enables brands and agencies to easily create, serve and analyze interactive ad units. Headquartered in Berlin with offices in Beijing, New York City, San Francisco, Tel Aviv, Athens and São Paulo, Glispa employs a multinational team representing 50 nationalities speaking 44 languages. To get started with Glispa, connect with us: http://www.glispa.com. glispa GmbH
Sonnenburger Str. 73
10473 Berlin
Tel: +49 30 6098483-0
Fax: +49 30 6098483-99

CEO: Itamar Benedy

Index Entry
Registry Office: Charlottenburg District Court
Registry Number: HRB 114678 B

Tax ID Number
DE 814998388

26/01/2023

👀 This week we highlighted Mobile Gaming as the ‘new Social Network’…

👉 But, what does that EVEN mean?

👉 And what impact does it have for advertisers?

Well, it all comes down to ‘social features’—interactive elements that create an engaged community of users. (Not unlike any other SM channel such as Instagram, Twitter, Tik Tok or Facebook.)

And now’s the PERFECT time for advertisers to increase turnover—because gaming’s no longer about pure entertainment—but real, lasting, meaningful connections…

Here’s how it works:

1️⃣ Activity Feeds – make it possible for users to share their experience, and that of others. Plus, they serve as a customer support channel, giving users real-time answers to their problems…

2️⃣ In-Game Chats – mean users NEVER need to switch apps to message their friends… And they can meet new players in a few clicks.

3️⃣ Push Notifications – Just like SM, players are notified when they’re mentioned in a post, receive a gift from a friend (or when it’s their turn to play.)

4️⃣ Guilds – Helps players build communities based on interests, playing styles, and levels of engagement.

The bottom line? Social features create a strong sense of community within the app, motivating users to invite friends…

Which in turn, boosts user acquisition and retention rates!

Want to harness mobile gaming? Contact us today ➡️ https://www.glispa.com/contact/

24/01/2023

👀 REVEALED! If you wanna boost your digital campaign, these are the BIGGEST trends to invest in for 2023…

1️⃣ Mobile Gaming As The New Social Network

Yes, you read that right. While Facebook fought off Tik Tok and IG to remain THE social media heavyweight—mobile gaming isn’t pulling its punches.

So, what does that mean? Well, wherever you’re based, gaming is undeniably social. And developers are improving the experience, to connect gamers across the world…

2️⃣ Mobile Streaming

Global streaming grew by 21% YoY from 2020-21—and what started in lockdown shows no signs of stopping. Netflix, Hulu, Amazon, Peacock, and Disney+ lure people to their platforms with unique, rich content—and in the process create more and more space for brand advertising.

3️⃣ Video Content

Still, the most effective medium to deliver your ads… Apple’s introduction of its ATT framework (meaning not relying on third-party providers for data) makes one thing super clear: you need to come up with better video creatives if you want to engage your users.

Now, we’re curious…

⬇️ If you’re in the industry, tell us—what mobile trends have you spotted? Tell us below!👇

+ Follow us for more!

19/01/2023

Quick Q: Who do you call when your RPG is a worldwide hit—but your home audience is nothing but 🦗🦗🦗?

Erm… us of course!

➡️ https://www.mobfox.com/insights/1-rpgs-retention-rate-revolution?utm_source=_LinkedIn&utm_medium=_post&utm_campaign=_case-study__banner__clients&utm_term=_rpg-case-study

Well, that’s the challenge we were set by a Korean brand behind one of the most iconic Android action RPG titles in recent years...

Because despite attracting 80% of their players from around the globe (they’re super huge in China, Taiwan, Singapore and Hong Kong…)

They found it IMPOSSIBLE to crack the market at home! 😱

(Plus, they had some rock hard KPIs, so it wasn't going to be easy…)

They wanted to:

1️⃣ Level up their registration and retention rate
2️⃣ Multiply nickname creation
3️⃣ Grow D1 from 5% to a whopping 25%!

Want to know what happened next? Follow the link to find out ➡️ https://www.mobfox.com/insights/1-rpgs-retention-rate-revolution?utm_source=_LinkedIn&utm_medium=_post&utm_campaign=_case-study__banner__clients&utm_term=_rpg-case-study

22/12/2022

! 🎄🎄🎄

Sending sooo much love to all our friends, colleagues and clients around the world. ❤️❤️❤️

We’re signing off for now, but we’ll be back with some SUPER juicy goodness for you in January. 👊

And we can’t wait to reveal:

⭐ Our rebrand (and what it means for you)

⭐ Value packed tech tips from the frontline of mobile advertising

⭐ Stories and secrets as our team goes under the spotlight

Yep, we’re mobile advertising trailblazers and we want you with us!

So, hit follow now—and make sure you never miss a thing… 🙌

20/12/2022

Want to know how to win the ad space you need—with total ease and confidence?

Follow the link to find out ➡️ https://www.mobfox.com/insights/ortb-mindblowing-framework-changes-the-game

So, what’s the secret?

Well, we can tell you now, it’s NOT about buying fixed price ad space in advance…

But it is about getting the highest possible price for your ad placements…

And making sure the right audience sees them!

Read now to find out ➡️ https://www.mobfox.com/insights/ortb-mindblowing-framework-changes-the-game

Well, we can tell you now, it’s NOT about buying fixed-price ad space in advance…

15/12/2022

👉 Need to optimize your media buying and increase ROI? Here are 5 tips on how to do it 👉 https://www.mobfox.com/insights/5-tips-for-an-efficient-media-buying-strategy
Now, here’s the deal…

There are 2 types of Media Buying. Manual (direct) or with the help of technological tools (programmatic).

Programmatic advertising goes back almost 30 years 🤯 when the web’s very first banner ad made its debut on the internet. Back then, there was no competition, but now? Well it’s a different story.

So, here are our 5 Top Tips to help keep the process simple (and effective):

1️⃣ Remember… Data is your friend

2️⃣ Where your ad will appear, check the media and its relevance for the marketed application

3️⃣ Stay on budget

4️⃣ Track and optimize

5️⃣ Be patient!

Want to find out more? Read the full post here! 👉 https://www.mobfox.com/insights/5-tips-for-an-efficient-media-buying-strategy

13/12/2022

👀 Want to know the top 4 reasons buyers use mobile to make a purchase?

Well, here’s what customers have said:

😍 54% want Brand Familiarity
✍️ 52% buy for Engaging Content
⏰ 41% say Good Timing
🤑 41% fall for Promotions

Now, we know what you’re thinking: Good timing? There’s not much I can do about that, right?

Erm… Wrong! 😉

In fact, if you need help boosting your brand awareness, or tapping into good timing—we know all the sneaky ways to do it…

And we’d love to help you!

Call us today 👉 https://www.glispa.com/contact/

08/12/2022

👀 Can you guess the 3 top industries that’ve seen a colossal leap in sales this year?!

Yup, you guessed it…

🥂 54% Restaurants
👗 40% Apparel and Beauty
👩‍💻 36% Electronics

So what’s their secret?

🤯 Well, it’s all down to mobile marketing!

Now, if you’d love to be a part of those numbers, it’s simple…

Call us today! 👉 https://www.glispa.com/contact/

06/12/2022

🤯 Did you know 90% of us prefer to receive texts (rather than calls) from business?

And what’s more…

👩‍💻 87% of internet users also use mobiles
🧠 43% of us do product research on mobile
🛍 40% of purchases are made on mobile

Phew! Fact is, if you’re not marketing on mobile, you’re leaving money on the table…

Because the more people that SEE your ad, the more will buy your product or service… 👀

And that’s why mobile app marketing is THE powerhouse way to reach the right customers—and maximize ROI! 👊

Sounds difficult? It doesn’t have to be…

Follow this link and we’ll talk you through it 👉
Or
Follow this link and let us do the hard work 👉
https://www.glispa.com/contact/

30/11/2022

👀 If you’re an advertiser, it’s likely your biggest worry is traffic quality…

Sure, you agree that since the dawn of ads.txt, digital advertising is WAY more transparent — and safe.

And while it’s true…

✅ Buyers can be more selective & target their ad spend
✅ Inventory value for publishers is preserved
✅ Fraud’s reduced in the ecosystem…

😱 The fact is — it wasn’t enough!

So, read our latest blog post to discover exactly HOW IAB Tech Lab is ramping up its fight against …

And the impact this’ll have on YOU.

Read now! 👉 https://www.mobfox.com/insights/how-a-retargeting-company-should-protect-your-data

29/11/2022

👀 Did you know the global cost of Ad fraud is 65bn a year?

Crazy huh?! 😱

And when 69% of the biggest ad spenders lose 20% of their revenue to ad — it can feel like no-one is safe…

But what can you do?

The truth is, at Glispa the safety of our clients is our biggest priority. Oh yeah, we take the term to a whole new level…

That’s why we built the Auto Optimizations Algo — 1 exclusive, in-house tool to STOP fraudulent behavior in its tracks…

Here’s how it works:

👊 We scan all traffic sources to detect alarming trends
👊 Tracks users journey according to targets and KPIs
👊 Blocks low quality sources

Need some of THAT in your business?!

Follow the link for more 👉 https://www.glispa.com/protect/

24/11/2022

⏰ Hey, it’s your last chance to meet us at today!

Roei and Guy have had an absolute blast with you all—and there are just a few 1:1 slots left to fill…

So, grab yours before they’re gone.

Book your slot now ➡️ https://www.glispa.com/contact/

Adresse

StromStr. 11-17
Berlin
10551

Telefon

+493055571300

Webseite

http://www.glispa.com/

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