Applift

01/12/2020

📢 We are going live in 3 hours, so this is your last chance to register for our webinar discussing best practices when synergizing app store optimization (A*O) and paid campaigns. Click below to register.

For this webinar, we prepared a special list of guests to discuss "Why you should do App Store Optimization when running paid campaigns?" This time, we're excited to have experts from Applift and App Radar talking about a joint case study! Lukas, Head of Business Development at App Radar, will give....

30/11/2020

You don't want to miss this webinar! Learn why, and how, you should consider app store optimization when running paid campaigns. Click below to register and learn from the panel of experts from Innovation6, App Radar, and Applift.

Register here:
https://hubs.li/H0BHggg0

27/11/2020

Over 80% of Chinese gamers are using smartphones to play games, so it should come as no surprise that China could account for up to 40% of global mobile gaming revenues by the end of the year.

The Chinese mobile gaming market grew 25% in the third quarter of 2020 compared to the same quarter the previous year. It generated a total of $7.56 billion, according to data from Safe Betting Sites. Mobile games dominated much of the market during the first half of 2020 as lockdowns meant that mor...

26/11/2020

From next January onwards, Apple will be cutting the App Store commissions from 30% to 15% for smaller devs who earn up to $1m. This move is expected to provide a “lifeline” for ad-supported apps as well.

25/11/2020

Leveraging different mobile channels is important for acquiring users and to reach the desired scale. We're excited to partner with App Radar and Innovation6 on a webinar to talk about our experience in running a holistic mobile growth strategy across multiple channels, and how marketers can combine app store optimization (A*O) with paid campaigns.
Register for the free webinar here:

Register here:

For this webinar, we prepared a special list of guests to discuss "Why you should do App Store Optimization when running paid campaigns?" This time, we're excited to have experts from Applift and App Radar talking about a joint case study! Lukas, Head of Business Development at App Radar, will give....

24/11/2020

The Americans With Disabilities Act (ADA) was approved by federal courts in the US, making it mandatory for apps in the US to be accessible by those with disabilities. Here's how you can capture a wider market and avoid legal hassles.

Federal courts have dictated that all mobile applications in the U.S. need to be accessible to those with disabilities, thanks to the Americans With Disabilities Act (ADA). Given these rulings and …

19/11/2020

With 2020 dominated by the pandemic influencing people to spend even more time on mobile, businesses across a variety of industries are expected to continue investing more of their budget in in-app ads during 2021.

2020 is passing in the blink of an eye, but we can’t wait to see what 2021 will bring to the digital world. New initiatives will abound and, as digital advertising experts, our top five predictions about key trends expected to dominate the ad industry next year include the following:

17/11/2020

AppsFlyer reports an incredible surge in paid conversions along with in-app purchases in mobile gaming. This finding confirms that mobile customer acquisition yields high ROAS.

Gaming has always been the driving force of the app economy, but this year has seen some interesting new trends evolve. Find out more in our 2020 report!

16/11/2020

These creative strategies proved that mobile marketing has become a primary mode of conversion-oriented digital marketing.

Mobile devices play an important role in the overall growth of spending on digital marketing globally. With the constant rise in the number of smartphones and tablets

13/11/2020

From preventing businesses from sharing personal information to tripling penalties for violations involving minors, this is how the California Privacy Rights Act of 2020 (CPRA), a.k.a "CCPA 2.0", will affect you once it takes effect in January 2023.

CPRA takes aim at data 'sharing' and not just sales.

12/11/2020

According to Sensor Tower, consumer in-app spending reached $29.3b in 2020, a new peak for the mobile economy. Is your marketing budget following suit?

Sensor Tower Store Intelligence data reveals that worldwide consumer spending in apps reached $29.3 billion in Q3 2020.

10/11/2020

Retail e-commerce in LATAM has shown significant growth in recent years. In fact, it’s predicted that the sector will grow by 19.4% YoY in 2021, to a value of $83.63b.

With the majority of the LATAM population using smartphones as their primary device, it’s vital that e-commerce apps capitalize on local trends.