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Smart In Media

Name: Smart In Media
Address: Gleueler Straße 249, Cologne, 50935, DE
Telephone: +4922199994300

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Smart In Media

As a solution partner for digital pathology, Smart In Media is the market leader in supporting you i By physicians for physicians!

As #1 solution partner and leader for digital pathology, Smart In Media moves pathologists quickly forward in diagnostics and teaching: With many years of experience, we support you from small solutions to full digitization. In favor of faster diagnoses, you can use it to consult colleagues digitally immediately, diagnose independently of time and place, and use artificial intelligence for routine tasks.

22/04/2026

DMEA has been exactly the kind of energy we love: real interest, strong encounters, smart questions, and deep dives into what pathology needs next.

Together with HUAWEI, we are showing what modern digital pathology can really look like in practice: smart workflows, lean set-ups, image management, AI, structured reporting, and storage built for the future.

Today is the final day, and we are more than ready to give it one last full push.

If you are at DMEA, come and find us in Hall 1.2, Stand A-107.

Huawei MedTech HealthTech

19/04/2026

Next stop: DMEA in Berlin

Anyone who wants to see where digital pathology is really heading should stop by our space at HUAWEI’s booth from Tuesday to Thursday. Our Smart In Media team will show how high-performance diagnostic platforms, IMS, intelligent storage concepts, and surprisingly lean hardware setups come together.

This is where things get concrete: What already works for pathologists in daily practice? What truly takes pressure off lab teams? What is new and relevant from a technology perspective for IT teams enabling digital pathology? And what is next on the roadmap? We will be developments shaping the future of pathology.

That is exactly what we will be focusing on at our stand in Hall 1.2.

Anyone who wants to dive deeper will get a real insight into current solutions, new developments, and the next generation of digital pathology.

If you would like to meet our team with Corina Turner, Ralph Gloser, Omar Tariq, and Martin Weihrauch, please send us a message here or comment “meeting”.

📍 DMEA | Hall 1.2 | Stand A-107

14/04/2026

Hospitals and pathology institutes are going digital. Data volumes are growing. At the same time, the pressure is rising to integrate high-performance solutions into everyday practice quickly, securely, and without unnecessary technical complexity.

At DMEA, Smart In Media will demonstrate how digital pathology can be implemented efficiently, flexibly, and without unnecessary technical complexity.

This year, we will be exhibiting together with HUAWEI at Stand A-107 in Hall 1.2. At the center of our presentation is PathoZoom® Digital Lab, our diagnostic platform with image management system, and the question of how digital pathology can already be implemented today in a way that is efficient, flexible, and technically far less complex than many expect.

Visitors will experience firsthand how digital workflows save time, how cross-site collaboration and remote work can function in daily practice, and how lean setup and installation can actually be. Together with HUAWEI, we will also demonstrate how digital slides and macro images can be stored intelligently and in a future-proof way.

On site, Corina Turner, Ralph Gloser, PD Dr. Martin Weihrauch, and Omar Tariq look forward to conversations, insights, and specific questions. Another special highlight at the stand will be the AGIBOT X2 – a compact humanoid robot that brings the future of technology to life in an impressive way.

As part of the DMEA Guided Tour, we will also offer a deeper insight into our solutions at our stand on Tuesday afternoon. Whenever needed, HUAWEI’s storage experts will join the discussion directly.

Spontaneous visits are always welcome. Those who would like to schedule a dedicated conversation in advance can arrange an appointment with our team at [[email protected]](mailto:[email protected]).

Anyone looking to gain an impression of the pathology of today and tomorrow will find it at Stand A-107.

📍 DMEA | Hall 1.2 | Stand A-107
and flexibly,

28/03/2026

This week, Smart In Media participated in INFORSALUD 2026 in Madrid.

A particular highlight for us was the sponsored session with José Luis Solórzano, MD, PhD, from MD Anderson Cancer Center Madrid — a valued Smart In Media customer — who shared how digital infrastructure in pathology can connect tissue, data, and clinical decision-making.

His presentation made one thing very clear: digital pathology creates value when it is embedded in a validated, traceable, and clinically meaningful workflow. Not as an isolated demo. Not as a standalone AI feature. But as part of a connected architecture designed for real diagnostic use.

This is exactly where Smart In Media contributes: helping pathology teams build digital workflows that support collaboration, scalability, and clinical relevance in routine practice.

A sincere thank you to José Luis Solórzano and the team at MD Anderson Cancer Center Madrid for the trusted collaboration—and to everyone we had the pleasure of meeting at INFORSALUD 2026 in Madrid.

25/03/2026

At USCAP 2026, innovation in pathology was not discussed in theory. It was demonstrated live.

As one of the world’s most influential congresses in pathology, USCAP is far more than a major event in the United States. It is an international stage for technologies, ideas, and partnerships shaping the field's future.

We were proud to be part of it once again.

Throughout the congress, our booth was consistently busy — with strong interest, many live demos, and valuable conversations with pathologists, partners, and industry professionals from around the world. We were especially pleased to showcase our solutions live in use: PathoZoom® Scan & LiveView, PathoZoom® LiveView Macro, and our diagnostic platform PathoZoom® Digital Lab with its advanced Image Management System.

What made USCAP 2026 especially valuable for us was not only the visibility of our solutions but also the quality of the exchange around them. The discussions at our booth reflected exactly what matters in Digital Pathology today: practical workflows, connected systems, diagnostic excellence, and scalable innovation.

We were also delighted to reconnect with trusted network partners, strengthen existing relationships, and establish new connections across the international pathology community.

Thank you to everyone who visited our booth, joined a demo, and shared perspectives with us. We are leaving USCAP 2026 with strong momentum, meaningful new impulses, and great confidence in what lies ahead for digital pathology.

22/03/2026

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗔𝗜 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝗻 𝗽𝗮𝘁𝗵𝗼𝗹𝗼𝗴𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗻𝗼𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗹𝗶𝗱𝗲 — 𝗯𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄? – That was the central question of the opening session of our new online series Innovation Spotlight | Digital Pathology.

Together with Dr. Sebastian Casu, Chief Medical Officer and Co-Founder of elea, we explored why AI in pathology should no longer be reduced to biomarkers, image analysis, or slide-based algorithms alone. The next real step may lie deeper in the diagnostic process: in documentation, context integration, reporting, and the way information moves across systems.

Real value emerges when images, information, and workflows come together in one connected diagnostic environment — for example, through the interaction of an AI-powered LIS such as elea and an open image management system such as Smart In Media’s diagnostic platform PathoZoom® Digital Lab, designed to integrate scanners, image formats, and AI modules with greater flexibility.

A few key takeaways from the discussion:
• The first wave of AI in hospitals may change doctors’ time before it changes medicine
• In pathology, diagnostic quality depends on morphology in the clinical context
• The future of AI in pathology will be shaped by workflow architecture, not isolated tools
• Real value emerges when systems such as LIS and IMS work together coherently

If you would like to watch the full session, moderated by Corina Turner, Head of Marketing Global at Smart In Media, simply comment KI below — and we’ll send you the recording.

25/12/2025

Thank you to our customers, partners, and team for the trust and momentum in 2025 – wishing you a bright 2026.

17/11/2025

𝗪𝗶𝗲 𝗹𝗮𝘀𝘀𝗲𝗻 𝘀𝗶𝗰𝗵 𝗞𝗜-𝗟ö𝘀𝘂𝗻𝗴𝗲𝗻 𝗳ü𝗿 𝗣𝗮𝘁𝗵𝗼𝗹𝗼𝗴𝗲𝗻 𝘇𝘂𝘃𝗲𝗿𝗹ä𝘀𝘀𝗶𝗴 𝘃𝗲𝗿𝗴𝗹𝗲𝗶𝗰𝗵𝗲𝗻?

Antworten gibt es bei Smart In Medias Experience Days Digitale Pathologie am 26./27. November in Köln. In einem eigens eingerichteten KI-Labor zeigt unsere KI-Produktmanagerin Jaqueline Leal klinisch validierte AI-Module unterschiedlicher Anbieter in einem realen Arbeitskontext. Besucher können alle Assistenz-Module selber testen mit Blick auf zuverlässige Befundunterstützung, reproduzierbare Bildanalyse, Qualitätsmonitoring und nahtlose Integration in digitale Diagnostikplattformen.

Vor Ort sind außerdem:

𝗩𝗶𝘀𝗶𝗼𝗽𝗵𝗮𝗿𝗺
• IVDR-zertifizierte KI-Apps für automatisierte und reproduzierbare Analyse
• Evidenz aus Peer-Reviewed Studies
• Qualitopix für objektives IHC-Quality Monitoring
• Vortrag: „Precision that pays off: AI-based diagnostic decision support“

𝗢𝘄𝗸𝗶𝗻
• KI für präzisionsonkologische Workflows
• Validierte Modelle für Prognose, Biomarker und Entscheidungsunterstützung
• Vortrag: „Clinically Validated Digital Pathology AI to Augment Precision Oncology Workflows“

Bei den Experience Days ist Digitale Pathologie keine Theorie, sondern an jeder Station ein Workflow zum Anfassen, Ausprobieren und Mitgestalten. – praxisnah, herstellerübergreifend und mit Fokus auf konkrete Anwendungsszenarien.

Mit dabei sind alle Teams von Smart In Media – the pathologists' company und:
Barco, Cancilico, Elea, Evolease, Hamamatsu Photonics, Huawei / Networkers, Leica Biosystems, Miltenyi Biotec, MSD, Owkin, pfm medica, Scopio, Sysmex, Visiopharm, Z.A.S. Zentral Archiv Service, 3DConnexion

👉 Link zur Eventseite mit Programm, allen weiteren Infos und Registrierung im ersten Kommentar.

22/09/2025

One of the highlights of the Congress in Vienna was meeting our customers from Kazakhstan in person: A delegation from Meditec LLP joined us at our booth – including the company’s owner and several end-users. For us, it was a great reminder that congresses are not just about showcasing technology, but about building relationships across borders.

Meditec LLP is implementing our PathoZoom® Digital Lab together with Hamamatsu scanners to enable seamless collaboration across sites, and is also digitizing grossing stations with PathoZoom® LiveView Macro. Seeing our solutions come to life in Kazakhstan is both exciting and rewarding – and this meeting at ECP made the partnership even more tangible.

We truly enjoyed the personal exchange and are looking forward to many more joint projects ahead.

26/07/2025

𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘁𝗶𝗺𝗲 𝗱𝗼 𝗽𝗮𝘁𝗵𝗼𝗹𝗼𝗴𝗶𝘀𝘁𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝗮𝘃𝗲 𝗯𝘆 𝗴𝗼𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹? – Quite a bit, according to three independent studies:
• A UK study showed that reviewing immunohistochemical panels digitally was 26% faster than by light microscope – with no loss of diagnostic accuracy.
• A Dutch lab found that digital workflows reduced reading time by 12.3% on average, and up to 68% in prostate biopsies.
• A multi-country analysis across eight European labs confirms significant efficiency gains through faster access to slides, easier archiving, and improved logistics.

However: The actual time saved depends on the entire workflow – from sample entry to reporting and long-term archiving. Well-integrated digital systems make all the difference.

Curious which systems deliver such results? – Comment “Time” below – we’ll send you a compact overview of the studies and Digital Pathology setups that helped achieve these results.

02/07/2025

The Digital Workflow – From Stained Slides to Seamless Diagnosis:
Many assume that digital pathology simply means scanning slides. But there’s much more behind a truly digital diagnostics process. What changes when a lab switches to a platform like PathoZoom® Digital Lab – featuring a built-in IMS and the world’s fastest viewer?

After scanning, Digital Lab automatically indexes incoming slides, matches them to cases using barcodes and LIS metadata. If any slides are missing, placeholders are displayed, ensuring completeness and clarity from the outset.

Cases open fully synchronized in both the LIS and Digital Lab. Pathologists see case status, tags, and AI scores in Digital Lab. Need a second opinion? Just generate a QR code to launch a remote live consultation – or activate conference mode for team review.

Macro images from the grossing station (captured via PathoZoom® LiveView MACRO) can be stored directly in the IMS, eliminating the need to switch platforms or interrupt the workflow.

Finally, scanned slides can be deleted after a predefined time or archived according to your institution’s policy.

👉 Curious to see it in action? Let’s schedule a demo.

Adresse

Gleueler Straße 249
Cologne
50935

Öffnungszeiten

Montag	08:00 - 17:00
Dienstag	08:00 - 17:00
Mittwoch	08:00 - 17:00
Donnerstag	08:00 - 17:00
Freitag	08:00 - 17:00

Telefon

+4922199994300

Webseite

http://www.smartinmedia.com/

Benachrichtigungen

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