03/09/2026
Social is where the audience journey begins. So why does production still start with the finished programme?
At IBC2026, x-dream-media will showcase Social First — the creation principle at the heart of x-dream-Fabrik NEWS. Instead of "create → publish → adapt for social", the workflow becomes: prepare for the audience → create and adapt → editorial review → publish.
AI-assisted research, metadata enrichment, translation, transcription, OCR and cross-media adaptation sit directly inside the newsroom workflow — one connected environment instead of a separate tool for every destination.
What x-dream-Fabrik NEWS brings to the newsroom:
🔹 AI-assisted research combining web sources and uploaded material in a structured workspace
🔹 Conversational archive search using natural-language queries alongside traditional search
🔹 AI-generated editorial summaries with key facts, open questions, notable quotes and story angles
🔹 AI-supported story structuring, with tone and editorial stance configurable via custom prompts
🔹 Cross-media adaptation for social, digital and broadcast versions — including Avid Media Composer and Adobe Premiere integrations.
And Social First is now expanding beyond the newsroom into the wider x-dream-Fabrik ecosystem.
Human editorial control stays central. AI takes on the repetitive preparation work — journalists, producers and editors keep the editorial judgement, creative decisions and final approval.
👉 Learn more about x-dream-Fabrik - https://x-dream-group.com/xdm/products/x-dream-Fabrik/index.php
👉 Book a personal demo at – https://x-dream-group.com//x-dream-group/company/events/meldungen/IBC2026.php -a-Meeting-AT-IBC-2026