14/06/2024
🚗🔍 Digital Transformation in the Automotive Industry: Insights from Germany.
A recent study reveals a slight decline in the openness to digital offers among car buyers in Germany. This trend underscores the importance of innovation in digital customer engagement for dealerships.
Key Insights:
💳 The willingness of new car buyers to purchase their vehicle entirely online has slightly declined, dropping from 65% in 2022 to 63% this year.
💻 This year, 56% of new car buyers are ready to make a one-time online purchase, down from 59% two years ago.
💶 Financing or leasing is considered by 58%, down from 62% in 2022.
🚗 Willingness to subscribe to a car online has dropped to 46% from 68% two years ago, showing a significant decline in acceptance.
Stay ahead in the automotive industry by embracing innovation and adapting to changing consumer behaviours! 🚀
For more detailed insights:
(Bild: Rawpixel.com - stock.adobe.com) Der Online-Autokauf ist ein heiß diskutiertes Thema in der Branche. In Deutschland ist die Bereitschaft zu digitalen Abschlüssen jedoch gesunken, wie eine Studie zeigt.