GREYD., Würzburgerstraße 6, Munich (2026)

01/06/2026

Are you at WordCamp Europe at the end of this week? If you've turned down a project in the past six months because your team was at capacity, we want to show you something!

The bottleneck is developer dependency. When every complex layout, every dynamic form, every custom structure needs a developer in the loop, your agency's output is capped at whatever developer hours are available. More demand does not change that ceiling. It just makes the backlog longer.

A 170-person full-service agency fixed this by restructuring how design and development work together. Launches are now 2.5x faster. Designers own the full build within the design system. Developers are back on the work that actually requires them. A smaller agency running the same approach tripled their project output in a year with zero headcount growth.

Nope, we're not exaggerating. These are real agencies and real numbers we're talking about. We can walk you through both at WordCamp Europe, with a live demo of Greyd.Suite.

Book time before you arrive. This is the conversation worth having. Schedule it here: https://hubs.ly/Q04jy1310

Thomas, Sandra and Jessica are all present this year.

25/05/2026

🔥 Headcount measures capacity, not capability

How to scale an agency without hiring more people – Greyd Conversations #16

In this episode, Thomas Koschwitz sits down with Linus Banse, CEO of JUNG&BANSE GmbH, a five-person, design-led creative agency from Germany that builds digital products for mid-sized businesses and well-known industry leaders. The conversation covers what it actually takes to grow an agency without adding headcount: sharper process, longer client relationships, and a model built on doing fewer projects better.

Some of the many takeaways:

✅ Clients who ask how big your team is are really asking whether their project is safe. Headcount measures capacity, not capability, and those are very different questions.

✅ Enterprise delivery is not about budget, complexity, or team size. Linus defines it as the ability to produce predictable outcomes under complex conditions, managing multiple stakeholders with structure and clarity.

✅ At some point, JUNG&BANSE was fully booked but not at maximum profit. The shift was not filling the pipeline with more clients, but moving to fewer, bigger, higher-value projects.

✅ Giving clients view and comment access inside Figma eliminated email chains, made project status visible at all times, and created a version history that held clients accountable for their own content decisions.

✅ When design and implementation were split between agencies, the final website never quite matched the original concept. Owning both processes internally closed that gap and raised customer lifetime value.

✅ The one thing Linus says small agencies should stop doing right now: reinventing delivery with every project. Build your standards once, then trust the process.

Watch the full conversation here: https://hubs.ly/Q04g7PP10

21/05/2026

🔥 Reshaping events in the WP industry – Greyd Conversations #17 is out!

In this episode of Greyd Conversations, Sandra sat down with Carole Olinger, head of the CloudFest Hackathon and the WordPress [Business & Agency Summit], Raquel Manriquez, founder and executive producer of PressConf, and Mark Weisbrod, CEO of GREYD. and advisory board member for CloudFest Americas. Together they covered why attendance and sponsorship numbers at flagship WordCamps are declining, what business-focused event formats are doing differently, and where the real competitive pressure on WordPress events is coming from.

Some of the many takeaways:

✅ When a sponsorship for a WordCamp crosses $75k, "giving back" is no longer a valid return on investment. That shift was never addressed structurally in the WordCamp model, and it is one of the root causes of the numbers dropping.

✅ Asking a potential sponsor to fill out an application form is the fastest way to lose them. They are investing, not applying. The cold email plus form plus rules approach signals a fundamental misunderstanding of what a sponsor relationship is.

✅ A clearly defined target audience is what makes an event sponsorable. Mark explains why he commits his budget to PressConf and CloudFest without hesitation, and why he cannot do the same for events where he does not know who will be in the room.

✅ Sponsors often pitch the wrong thing to the wrong audience. Carole's point: an agency does not want to hear how a hosting company built its infrastructure. They want to know it works. Good event organisers coach partners on what the audience actually needs to hear.

✅ The real competitive threat to WordPress events is not internal fragmentation. It is AI-focused events arriving from outside the ecosystem, with larger budgets and broader appeal, competing for the same sponsorship money.

✅ Budget timing is a structural problem. Enterprise companies plan their event budgets at the end of the year. An event that reaches out in February for an April slot has already lost.

Watch the full conversation to hear how three people who build, sponsor, and produce these events are thinking about what comes next: https://hubs.ly/Q04hg0Zp0

18/05/2026

🔥 The core problem in scaling sales is NOT having a sales system.

This is Greyd Conversations, episode #15 - Building sales that actually scale.

In this episode of Greyd Conversations, Sandra sat down with Dr. Christian Kurze, a technical B2B pre-sales leader and angel investor with six years at MongoDB. They unpacked why so many agencies and product companies keep hitting the same sales ceiling, and what it actually takes to build a system that grows with you.

Some of the many takeaways:

✅ The symptoms look different by company stage. The root cause is always the same.

✅ Most companies build their sales engine in the wrong order, and that is exactly why it does not scale.

✅ Targeting everyone is the same as targeting no one. Christian explains what a real ICP looks like and why most companies think they have one but do not.

✅ AI sales tools will not save you if the foundation is missing. They will just scale the confusion faster.

✅ Greyd went from one generic product demo to thirty persona-specific ones. Christian explains the framework that made that possible.

Watch the full episode and find out where your sales engine is actually breaking down: https://hubs.ly/Q04g7CZr0

22/04/2026

🔥 How to scale an agency without hiring more people – Greyd Conversations #16 is out!

In this episode, Thomas Koschwitz sits down with Linus Banse, CEO of JUNG&BANSE GmbH, a five-person, design-led creative agency from Germany that builds digital products for mid-sized businesses and well-known industry leaders. The conversation covers what it actually takes to grow an agency without adding headcount: sharper process, longer client relationships, and a model built on doing fewer projects better.

Some of the many takeaways:

✅ Clients who ask how big your team is are really asking whether their project is safe. Headcount measures capacity, not capability, and those are very different questions.

✅ Enterprise delivery is not about budget, complexity, or team size. Linus defines it as the ability to produce predictable outcomes under complex conditions, managing multiple stakeholders with structure and clarity.

✅ At some point, JUNG&BANSE was fully booked but not at maximum profit. The shift was not filling the pipeline with more clients, but moving to fewer, bigger, higher-value projects.

✅ Giving clients view and comment access inside Figma eliminated email chains, made project status visible at all times, and created a version history that held clients accountable for their own content decisions.

✅ When design and implementation were split between agencies, the final website never quite matched the original concept. Owning both processes internally closed that gap and raised customer lifetime value.

✅ The one thing Linus says small agencies should stop doing right now: reinventing delivery with every project. Build your standards once, then trust the process.

Watch the full conversation here: https://hubs.ly/Q04cTHXH0

08/04/2026

WordCamp Vienna holds a special place in our hearts. Those who have followed us for a while already know that.

This year the timing overlaps with PressConf and Mark Weisbrod and Sandra Kurze are currently across the Atlantic. But Greyd is still very much represented in Vienna.

Our team member, Jessica Lyschik, senior developer at Greyd and WordPress core contributor, is speaking on Saturday at 2:00 PM in Track 1 about one of the most-discussed topics in the WordPress community right now: what WordPress 7.0 actually means for your websites.

The release brings new collaboration features, Site Editing improvements, Admin modernizations, and new structural approaches like the Abilities API. Some of these changes are immediately visible. Others work in the background but will matter a lot over time.

Jessica's angle is practical: not a feature-by-feature walkthrough, but a clear picture of where daily work shifts and where new possibilities open up for existing sites.

If you are at WordCamp Vienna this weekend, Saturday at 2:00 PM in Room C1 is the place to be.
https://hubs.ly/Q049_bfX0

To everyone at WordCamp Vienna 2026, we wish you all a great event.

18/03/2026

🔥 Building sales that actually scale – Greyd Conversations #15 is out!

In this episode of Greyd Conversations, Sandra sat down with Dr. Christian Kurze, a technical B2B pre-sales leader and angel investor with six years at MongoDB. They unpacked why so many agencies and product companies keep hitting the same sales ceiling, and what it actually takes to build a system that grows with you.

Some of the many takeaways:

✅ The symptoms look different by company stage. The root cause is always the same.

✅ Most companies build their sales engine in the wrong order, and that is exactly why it does not scale.

✅ Targeting everyone is the same as targeting no one. Christian explains what a real ICP looks like and why most companies think they have one but do not.

✅ AI sales tools will not save you if the foundation is missing. They will just scale the confusion faster.

✅ Greyd went from one generic product demo to thirty persona-specific ones. Christian explains the framework that made that possible.

Watch the full episode and find out where your sales engine is actually breaking down: https://hubs.ly/Q0479tQ30

16/03/2026

Scaling by tripling your output as a small web agency, without expanding your team? No problem!

Check out our case study:

A small design-driven agency:
✅ delivered 200% more websites per year with the same team
✅ cutting average project duration by 33%
✅ growing customer lifetime value by 30%, and eliminating their dependency on external developers entirely.

All by giving their designers a WordPress environment where complex ideas could go from concept to live site without routing every decision through a developer.

Read the full case study: https://hubs.ly/Q046k4330

12/03/2026

We probably don't need to explain to you that long project cycles are expensive. They delay revenue, consume senior capacity, and leave less room for the work that actually grows the business.

🔥 Check out this case study!

A web agency running premium sophisticated design systems with 400+ variables for typography, color, spacing, and components for international brands found a way to deliver projects 2.5x faster, with quality standards fully intact, using Greyd.Suite.

✅ Designers handle entire sites end-to-end within established frameworks.
✅ Developers focus on complex integrations and innovation.
✅ The agency gains capacity without adding headcount.
✅ …and more!

That is what the right infrastructure does to a delivery model.

https://hubs.ly/Q046k8030

19/02/2026

🔥 Greyd Conversations #14: Modern WordPress Architecture is out!

Most agency headaches don’t start with technology—they start with architecture.

In this episode of Greyd Conversations, Greyd Developer and WordPress Core Contributor Jessica Lyschik is joined by Marcel Schmitz and Tome Pajkovski from Codeable to unpack what modern WordPress architecture really means for agencies today. They discuss how to balance stability and innovation, when to adopt new tools versus sticking with proven workflows, and why timing matters when evaluating trends like headless setups or Full Site Editing.

Some of the takeaways:
✅ Trends like headless or AI aren’t always the answer—choose solutions based on real needs.
✅ Performance starts with smart architecture, not just frontend tweaks.
✅ Stability and maintainability often outweigh chasing the latest hype.
✅ Experiment early, but deliver client projects with confidence.
✅ AI can accelerate work, but experience and judgment remain irreplaceable.

If you work with client websites, this episode is a reminder that good architecture, clear processes, and the right expertise are what make projects scale with confidence.

Watch the full episode here: https://hubs.ly/Q043MPgC0

P.S. Did you know there's a dedicated Codeable Greyd.Suite pod? Experts trained specifically on Greyd.Suite, ready to implement or support projects. Learn more here: https://hubs.ly/Q043MPCT0

GREYD.

01/06/2026

25/05/2026

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22/04/2026

08/04/2026

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