24/06/2026
We asked 11,000 people across 7 countries how they really feel about brands, AI, and their data 👀
The results? Eye-opening.
👉 1 in 4 canceled a subscription in the past six months over concerns about how their data was being used in AI.
👉 1 in 5 switched to a competitor.
👉 And over half said they'd pay more for a brand that's transparent about it.
Trust isn't just a feel-good word anymore. It's showing up in purchasing decisions, churn rates, and willingness to pay.
The Usercentrics State of Digital Trust 2026 is out today. See what consumers in your market are really thinking 👉 https://brnw.ch/21x3BUo