ZAUBAR Location-based augmented reality experiences for the metaverse - powered by magical AI Our mission is to bring the metaverse to the streets.

ZAUBAR is a Berlin-based B2B SaaS company offering a rich suite of tools for
creators and brands of all sizes to tell their location-based augmented reality
(AR) stories with the help of artificial intelligence (AI). Our platform helps you turn your already-existing
multimedia content into an interactive and immersive augmented reality
experience or help you easily create 3D AI content and place t

hem in real-world
locations. ZAUBAR has worked with enterprise-grade customers from the
tourism, art, e-Learning, sports, and media industries. Among the users of our creator platform are brands, museums, galleries, memorial sites, news agencies,
and tour guides. Currently at the closed beta stage, ZAUBAR will soon release its
app, enabling creators and brands of all shapes and sizes to tell their immersive
stories using AR and AI.

18/05/2026

Eine neue Perspektive auf Schloss Elisabethenburg 🏛️✨

Bereichere deinen Besuch in den Meininger Museen durch unsere digitalen Begleiter. Ob du Stammgast bist oder uns zum ersten Mal besuchst – unsere App-basierten Touren bieten dir einen vertieften Einblick in die Geschichte der Residenz:
Die Georg II.-Tour: Begegne dem „Theaterherzog” persönlich. Georg II. von Sachsen-Meiningen führt dich als dein privater Guide durch die Räumlichkeiten und erzählt, wie die Räume zu seiner Zeit aussahen. 👑📱

Die Kunst-Tour: Sieh die Sammlung in einem neuen Licht. Diese Tour nutzt Augmented Reality, um Skulpturen und Gemälde zum Leben zu erwecken und eröffnet moderne Perspektiven auf historische Objekte. 🎨✨

Die Musik-Tour: Erkunde das legendäre musikalische Erbe, das Meiningen über Jahrhunderte geprägt hat. 🎵🎻

Die Kinder-Tour: Eine ganz besondere Reise für die jüngeren Gäste, angeführt vom kleinen steinernen Drachen Bernie. 🐉🔍

Scanne bei deinem Rundgang durch das Schloss einfach einen der Marker, um zu beginnen. Erlebe Geschichte – lebendig gemacht mit ZAUBAR. 🏛️📱

13/05/2026

Tief im Herzen des Steigerwalds hat sich ein neues Portal geöffnet! 🌲✨

Direkt am historischen Kelten-Erlebnisweg zwischen Thüringen und Franken gelegen, beheimatet der Marswald nun ein Abenteuer, das seinesgleichen sucht. Wir haben Augmented Reality genutzt, um die Welt der alten Kelten direkt bei den Knetzbergen wieder zum Leben zu erwecken.📱

Tritt ein in die Geschichte:
🤝 Stelle die Einigkeit im Langhaus wieder her.
🦉 Suche den Rat der Druiden im heiligen Hain.
🌿 Meistere die Tugenden, um den Wald zu heilen!

Bist du bereit, ein offizieller Hüter des Marswalds zu werden? Die Mission beginnt jetzt! 🔮

Projekt ist eine Hommage an die tiefe Geschichte des Steigerwaldes. In enger Zusammenarbeit mit den - Lebensregion+, , Nördlicher Steigerwald, , Steigerwald Tourismus, Haßberge, , .schafft.bayern , factum.adp und Massiv Holz GmbH - haben wir sichergestellt, dass die Erzählung fest in der authentischen keltischen Überlieferung verankert ist.

27/04/2026

Project Kickoff in den Queichwiesen 💫🌿

Unser erster Workshop vor Ort!

Wir sind tief in die Welt der Störche eingetaucht (ja, wirklich viele 🐦), haben ein paar Mythen entzaubert 😉 und uns dann bei Schleusen, Wehren und Bewässerungssystemen wiedergefunden.

Schon mal von den Queichwiesen gehört?
Eines der traditionellsten Bewässerungssysteme in Deutschland – und bis heute prägt es die Landschaft.
Danke an alle, die dabei waren und ihr Wissen, ihre Perspektiven und ihre Begeisterung geteilt haben 🤍 Genau so entstehen richtig gute Projekte.

Was würdest du gerne über die Queichwiesen entdecken? ✨



Das Projekt „Digitale Erlebniswelt Queichwiesen“ mit einem Gesamtvolumen von rund 512.000 Euro wird zu 85 Prozent gefördert. Insgesamt werden rund 432.000 Euro bereitgestellt, davon rund 203.000 Euro EFRE-Mittel und rund 229.000 Euro Landesmittel. Das Projekt ist eines von zehn landesweit ausgewählten Vorhaben im EFRE-Förderprogramm „Öffentliche Tourismusinfrastruktur – Tourismus 4.0“ im Rahmen des Ziels „Investitionen in Beschäftigung und Wachstum“ (IBW) der Förderperiode 2021–2027.

27/02/2026

What a night celebrating another edition of ! Grateful to for hosting and making the space feel instantly like a community hub 🙌

Big thank you to our speakers Steffen Jost (), Andreas Engwert () and for the sharp perspectives and inspiring stories on how immersive tech is already reshaping museums, memory work and tours 🎤🧠

Most importantly, thank you to everyone who attended 💛 To everyone who came to connect, stayed curious, asked great questions, and jumped into conversations with total openness. You made the night.

Hands-on highlights we loved:
🥽 Successful user testing of our Cultural Heritage use case around Tunnel 57, exploring what AR/VR immersiveness can mean for cultural heritage and digital remembrance
🕶️ So many of you trying the Ray-Ban smart glasses, plus a huge thanks to and for the intro and the glimpse into “through-the-glasses” storytelling for the future of cultural heritage tourism

Until the next one 🚀💫

02/12/2025

Step into a time machine and open a window into the past at , Selb 🪟🫖✨

Not just a museum. A playground for curious minds. A place where history pops alive on your phone and little porcelain creatures hide in the corners. Scan a marker. See a ruined wall rebuild itself. Hear a founder and a worker talk about life in the factory. Watch a mischievous Selbling and unlock secrets nobody told you before 🐾

Why you should plan a visit?
• Real place, unreal moments. AR brings century-old rooms back to life. 🏭
• Meet Philipp Rosenthal and Martha (and more characters from the past!), each with a different story to tell. 🎭
• Play while you learn. Station games, quizzes, and a collectible hunt keep everyone smiling. 🎮
• Designed for families and explorers. Short sessions, big surprises, hours of discovery. 👨‍👩‍👧‍👦

Come for the story. Stay for the play!
Plan your visit and see what you can find.

𝐁𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐉𝐞𝐰𝐢𝐬𝐡 𝐋𝐢𝐟𝐞 𝐢𝐧 𝐅𝐫𝐞𝐢𝐛𝐮𝐫𝐠 𝐭𝐨 𝐋𝐢𝐟𝐞 𝐰𝐢𝐭𝐡 𝐅𝐫𝐞𝐢𝐁𝐮𝐝𝐝𝐲🌆History is more than dates—it’s about people and their stories. ...
04/02/2025

𝐁𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐉𝐞𝐰𝐢𝐬𝐡 𝐋𝐢𝐟𝐞 𝐢𝐧 𝐅𝐫𝐞𝐢𝐛𝐮𝐫𝐠 𝐭𝐨 𝐋𝐢𝐟𝐞 𝐰𝐢𝐭𝐡 𝐅𝐫𝐞𝐢𝐁𝐮𝐝𝐝𝐲🌆

History is more than dates—it’s about people and their stories. FreiBuddy, an AR-powered app from the Freiburg Documentation Center on National Socialism, brings Jewish life in Freiburg to the forefront through interactive city tours.

With three immersive 90-minute experiences, FreiBuddy blends real historical facts with fictional narratives, offering unique perspectives on Jewish heritage. Developed with input from over 100 students, teachers, and community members, the app fosters understanding and connection.

At ZAUBAR, we’re passionate about using AI and AR to make history feel alive.

The project is funded by the Foundation Remembrance, Responsibility and Future (Stiftung Erinnerung, Verantwortung und Zukunft (EVZ)).

🌟𝐁𝐢𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐀𝐡𝐞𝐚𝐝!🌟 ⁣Our co-founder, Stefan Marx, has applied to speak at SXSW London 2025! His proposed topic is o...
17/12/2024

🌟𝐁𝐢𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐀𝐡𝐞𝐚𝐝!🌟 ⁣

Our co-founder, Stefan Marx, has applied to speak at SXSW London 2025! His proposed topic is one that is bound to spark thought-provoking discussions:

"𝟐𝟎𝟑𝟎 𝐗𝐑: 𝐘𝐎𝐔𝐭𝐨𝐩𝐢𝐚, 𝐄𝐔𝐭𝐨𝐩𝐢𝐚 𝐨𝐫 𝐃𝐲𝐬𝐭𝐨𝐩𝐢𝐚?"⁣
⁣⁣
This session will dive into the future of XR (Extended Reality) technologies and explore whether they will lead us to a utopian world of possibilities or take us down a dystopian path. With Stefan’s deep expertise in AR, VR, and AI-driven innovation, this promises to be an insightful and engaging session.

📢We need YOUR support! Vote for Stefan's talk to make this happen at SXSW London 2025.

👉𝐋𝐢𝐧𝐤 𝐭𝐨 𝐯𝐨𝐭𝐞⁣- https://sxswlondon.com/apply-to-talk

Let's get this visionary topic on stage!

🎄✨⁣𝐙𝐀𝐔𝐁𝐀𝐑 𝐚𝐭 𝐀𝐩𝐟𝐞𝐥𝐭𝐚𝐥𝐤 𝐋𝐢𝐯𝐞: 𝐀 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐄𝐯𝐞𝐧𝐢𝐧𝐠!This past weekend, our co-founders Anne-Sophie Panzer and ...
11/12/2024

🎄✨⁣𝐙𝐀𝐔𝐁𝐀𝐑 𝐚𝐭 𝐀𝐩𝐟𝐞𝐥𝐭𝐚𝐥𝐤 𝐋𝐢𝐯𝐞: 𝐀 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐄𝐯𝐞𝐧𝐢𝐧𝐠!

This past weekend, our co-founders Anne-Sophie Panzer and Stefan Marx had the incredible opportunity to speak at Apfeltalk GmbH Live #378, the special Christmas edition of this much-loved tech and Apple-focused series. Broadcasting ⁣⁣𝐥𝐢𝐯𝐞 𝐟𝐫𝐨𝐦 𝐒𝐜𝐡𝐢𝐥𝐥𝐞𝐫 𝐖𝐨𝐥𝐟𝐬𝐛𝐮𝐫𝐠 in Wolfsburg on 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝟕𝐭𝐡, 𝟐𝟎𝟐𝟒, the event brought together a vibrant audience to celebrate the holiday season while diving into engaging conversations about 𝐀𝐈, 𝐀𝐑, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬.

Apfeltalk GmbH, led by 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐑𝐞𝐢𝐦𝐚𝐧𝐧, is Germany’s largest Apple tech community and a hub for passionate discussions about innovation, technology, and the Apple ecosystem. It was an honor for ZAUBAR to be part of this exciting platform!

Anne-Sophie and Stefan shared their vision for how ZAUBAR is shaping the world of 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐀𝐑 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬⁣-from transforming cultural institutions and tourism to enabling groundbreaking marketing campaigns for global brands. They also highlighted how we are pushing the boundaries of innovation with 𝐕𝐏𝐒 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐒𝐩𝐚𝐭𝐢𝐚𝐥 𝐀𝐈. Couldn’t join us live?

You can 𝐰𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐯𝐞𝐧𝐭 𝐡𝐞𝐫𝐞: https://lnkd.in/exbeYyCh

A huge thank you to the 𝐀𝐩𝐟𝐞𝐥𝐭𝐚𝐥𝐤 𝐭𝐞𝐚𝐦 for organizing such a fantastic event and inviting us to share our journey. And to all those who joined in, your enthusiasm fuels our mission!
Stay tuned for more updates as we continue to empower businesses and institutions to create 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞, 𝐰𝐨𝐫𝐥𝐝-𝐜𝐥𝐚𝐬𝐬 𝐀𝐑 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬.⁣

🔮 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐞𝐫𝐚𝐦𝐢𝐜𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐑! 🔮 We are thrilled to share the launch of Porzellanikon’s stunning new exhib...
04/12/2024

🔮 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐞𝐫𝐚𝐦𝐢𝐜𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐑! 🔮

We are thrilled to share the launch of Porzellanikon’s stunning new exhibition, “𝐌𝐢𝐬𝐬𝐢𝐨𝐧: 𝐊𝐞𝐫𝐚𝐦𝐢𝐤,” which opened on October 25th with a vibrant family day.

As part of this exciting project, ZAUBAR developed a custom 𝐀𝐑 𝐠𝐚𝐦𝐞 𝐔𝐈, adding an interactive layer of excitement to the exhibition and redefining how visitors experience the world of ceramics.🎮✨

Our co-founder, Stefan Marx, had the pleasure of visiting the exhibition and seeing the magic come to life. It’s always rewarding to see our work contributing to unforgettable cultural experiences.

“Mission: Keramik” takes visitors of the Porzellanikon Selb on an adventure to learn more about technical ceramics and their applications in our everyday lives in a very interactive way. We are delighted that ZAUBAR have been given the opportunity to expand part of the exhibition with AR and invite visitors to use a tablet to find out for themselves which objects they recognize from home contain technical ceramics.

A huge thank you to Porzellanikon for trusting us to bring this vision to life. Here’s to making history and art more immersive and accessible through AR! 🙌

Link to the exhibition in the comments⬇️



Photos: Andreas Gießler ©Porzellanikon

🎤𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐢𝐝𝐞𝐚𝐬, 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞!ZAUBAR had the privilege of participating in Counter Place's first major pitch event ...
28/11/2024

🎤𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐢𝐝𝐞𝐚𝐬, 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞!

ZAUBAR had the privilege of participating in Counter Place's first major pitch event on November 26th, alongside other inspiring startups. Our CEO, Stefan Marx, passionately shared ZAUBAR's vision of bringing the 𝐌𝐞𝐭𝐚𝐯𝐞𝐫𝐬𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐬𝐭𝐫𝐞𝐞𝐭𝐬 using 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐀𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 (𝐀𝐑).🌟

Through our platform, we’re transforming storytelling and creating immersive, location-based experiences for industries like tourism, culture, and beyond.

📽️You can catch Stefan’s full interview and learn more about our ideas. Link in the comments.

Thank you to fvw for this amazing opportunity! Stay tuned for more innovation ahead.🚀

Adresse

Nollendorfstraße 20
Schoneberg
10777

Öffnungszeiten

Montag 10:00 - 19:00
Dienstag 10:00 - 19:00
Mittwoch 10:00 - 19:00
Donnerstag 10:00 - 19:00
Freitag 10:00 - 19:00

Telefon

+4917645709672

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