24/02/2023
You can't sell that online, can you?! Furniture? Financial services? Fragrances? 😱 What seemed impossible for a long time has become established: Whether home & living, financial services, or fitness and health - brands from a wide range of industries are now relying on direct online sales (D2C). And the trend is not stopping.
Even products that are supposed to be touchable and sniffable or are considered to require intensive advisory services are being successfully sold in online stores of their own.
❓ But how does this work?
Designing the online store in a customer-centric way - knowing the needs and barriers of the target group, but also the strengths of different sales channels and using them. Then the foundation is in place. 💡
D2C can function as the only sales channel or as a supplement - it depends on the business model, the industry and the target group. The fact is, having your own online store opens up numerous design options that neither stationary retail nor marketplaces like Amazon or Zalando offer: Lots of (digital) space for branding as well as individual and innovative product presentations in combination with easy and exclusive access to customer data.
What do you think? Why do more and more brands rely on their own online stores?