Mobile Dev Memo

24/07/2024

Yours truly quoted in this WSJ piece

Google isn’t killing off the ubiquitous tracking software, but here’s what you can do to limit it.

08/11/2021

Everything is an ad network

08/03/2021

The Privacy Mirage

The privacy mirage. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.

04/03/2021

This Monday, Eric Seufert delivered a presentation on Clubhouse titled, "iOS 14, Privacy, and the Future of Privacy." The presentation has now been recorded and released as a podcast

iOS 14, Privacy, and the Future of Digital Advertising. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev

11/02/2021

https://mobiledevmemo.com/allow-this-app-to-personalize-advertising-for-you/

"Allow this app to personalize advertising for you?". Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.

22/12/2020

Dearest Mobile Dev Memo community! 2020 was quite a volatile, anxiety-inducing year. As we head into the holiday season and prepare for 2021, I wanted to extend my personal gratitude to everyone who has been a part of this community -- it was really exhilarating to see news play out in real time in the Slack this year, and I have enjoyed watching the community evolve into a real center of gravity of insight and thought leadership for the mobile ecosystem. And it's not just me who appreciates it -- I received a heartfelt message from Russ Hanneman, aka Senior Tres Commas, wishing the entire MDM community happy holidays :slightly_smiling_face: I hope you all have the opportunity to spend quality time with loved ones and to relax after an exhausting year during this holiday season

Holiday wishes from Russ Hanneman, aka Senor Tres Commas

18/12/2020

https://mobiledevmemo.com/att-does-not-represent-real-consumer-choice/

App Tracking Transparency does not provide real consumer choice. Mobile marketing and advertising, freemium monetization strategy, and marketing science.

02/11/2020

The future of mobile content platforms

The future of mobile content platforms. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.

28/10/2020

Today a published the first piece in a series that explores how I see the concept of a Platform evolving on mobile over the next few years. "The current war between Apple and Facebook"

The current war between Apple and Facebook. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.

21/10/2020

https://mobiledevmemo.com/a-13-minute-analysis-of-the-anti-trust-case-against-google/

A 13-minute analysis of the anti-trust case against Google. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile

19/10/2020

https://mobiledevmemo.com/facebook-has-brought-the-mobile-advertising-industry-to-a-standstill/

Facebook brings the mobile advertising industry to a standstill. Mobile marketing and advertising, freemium monetization strategy, and marketing science.

30/09/2020

https://mobiledevmemo.com/why-did-epic-publish-fortnite-on-google-play/

Why did Epic publish Fortnite on Google Play?. Mobile marketing and advertising, freemium monetization strategy, and marketing science. Mobile Dev Memo.