Accutics

Accutics Best-in-class campaign data management platform for driving marketing precision.

Marketing data management platform to streamline campaign tracking, combine campaign data, and assess campaign performance across all sources in Adobe Analytics and Google Analytics.

New tools won’t fix bad marketing data 🤖They just help deliver the wrong stuff faster.If your data’s a dumpster fire, ad...
30/07/2025

New tools won’t fix bad marketing data 🤖
They just help deliver the wrong stuff faster.

If your data’s a dumpster fire, adding more tech is like pouring gas on it: 🔥 Impressive flames, terrible results 😬

https://accu.li/terribleoutcomes

AI’s great... But if your tracking’s a mess 😵‍💫..you’re just speeding up confusion.Accutics fixes it at the source, and ...
23/07/2025

AI’s great...
But if your tracking’s a mess 😵‍💫
..you’re just speeding up confusion.

Accutics fixes it at the source, and fast.
So your AI can finally flex 💪

Ever seen someone win the Tour de France alone? 🏁.In cycling, the lead-out rider sets the pace, clears the path, and hel...
16/07/2025

Ever seen someone win the Tour de France alone? 🏁.

In cycling, the lead-out rider sets the pace, clears the path, and helps the sprinter cross the finish line first.

Your marketing ops should run the same way.

But when campaign names are improvised, UTMs are guessed, and tracking is patched up in a panic, you’re pedaling hard with the brakes on.

Data governance doesn’t slow you down.
It sets your team up to win.

Marketing is a team sport.
Data governance is your lead-out rider. 🚴‍♀️

You’re either living with messy data… or you’re not ⚖️One means chasing broken UTMs, patching dashboards, and second gue...
11/07/2025

You’re either living with messy data… or you’re not ⚖️

One means chasing broken UTMs, patching dashboards, and second guessing every report 😩

The other means clarity from the first click, confident decisions, and campaigns that actually perform 📈

At Accutics, we help marketing teams escape the chaos and build structure that sticks ✅

With validated tracking, shared taxonomies, and data that’s ready when you are 🔍

Because clean data isn’t just nicer
It’s necessary 💡

Let’s talk 👉 https://accu.li/cleandata

09/07/2025

Clarity is more than clean data

It is about everyone being seen, heard, and included

In your systems, your screens, and your teams

At Accutics we design with every voice in mind

Because true clarity makes space for every story

💛💙💚🧡❤️

So how do you move beyond the UTM_sheet_q2prio_FINAL_use_this_one way of working ⁉️You start by giving Rob his well-earn...
02/07/2025

So how do you move beyond the UTM_sheet_q2prio_FINAL_use_this_one way of working ⁉️

You start by giving Rob his well-earned holiday 🧑‍💻

Rob has held the campaign tracking process together for years—naming conventions, Friday cleanups, manual URL checks, and spreadsheets with more versions than anyone can count. But tracking was never meant to rely on one person or one document. It is a foundational part of how marketing operates, and it deserves to be treated as such.

Good tracking should be built into the infrastructure of your workflow. It should be grounded in a shared taxonomy 📚, governed across teams 🧩, and validated before anything ever goes live ✅. When structure and standards are in place early, everything downstream runs more smoothly. Your dashboards are cleaner 📊. Attribution improves 🎯. Time spent troubleshooting is replaced with time spent optimizing 🚀.

Strong tracking hygiene is not about process for its own sake—it is about ensuring marketing decisions are made with data you can trust. That means using templates for UTM generation rather than memory 🧠. It means applying naming conventions consistently across every team and partner. It means validating data at setup, not during reporting. And most of all, it means ensuring your data is right at the point of creation, not just cleaned up after the fact.

Because the real risk is not missing data. It is trusting data that is wrong ⚠️

Leave Rob alone. He is already relaxing in the Bahamas 🏖️
And let’s give your campaign data the structure it deserved from the start 💡

30/06/2025

What does mental health at work really mean 💭
For each of us, it is different. That is exactly why we need to talk about it.

We asked three of our colleagues at Accutics to share what it means to them. The answers were honest, personal, and surprisingly relatable 🧠

Because mental health at work is not just about perks or wellness programs. It is about people. How we feel. How we support each other.

Take a moment to watch. It might get you thinking too 🎥🫶

Everyone is excited about AI in marketing. Clean dashboards, smarter attribution, and insights on tap. Tools like ChatGP...
26/06/2025

Everyone is excited about AI in marketing. Clean dashboards, smarter attribution, and insights on tap. Tools like ChatGPT, Claude, Copilot, and Funnel are showing up in every marketing stack. 🚀

And then there is Rob. 🧑‍💻

The entire system still quietly depends on a spreadsheet called UTM_sheet_q2prio_FINAL_use_this_one. The one Rob updates every Friday. The one no AI model wants to touch. 🧠

Marketing ops has come a long way. Budgets have grown. AI is everywhere. But campaign tracking is still stuck in spreadsheets, inconsistent naming, and just ask Rob workflows.

The truth is, Funnel and GA4 cannot fix what was already broken before the click. That is not an AI problem. That is a governance problem.

You do not need another smart tool. You need clean inputs. You need structure. You need to spellcheck your marketing data at the source. ✔️

Leave Rob alone. Let us fix the foundation first 💙

What is the weirdest UTM you have ever seen? 🤯We will go first:utm_source=influencer_buddy&utm_medium=insta_magic ✨Campa...
20/06/2025

What is the weirdest UTM you have ever seen? 🤯

We will go first:
utm_source=influencer_buddy&utm_medium=insta_magic ✨

Campaign tracking has a way of getting creative. Most marketers have come across a UTM or CID that makes you pause and wonder what exactly was going on there. Sometimes they make you laugh. Other times they make reporting harder than it should be.

Because what looks like a small naming issue often leads to bigger problems. Inconsistent tracking creates gaps, confusion, and messy data. And when it happens across teams or platforms, it becomes a governance challenge 🧠

So let’s hear it. What is the strangest UTM you have ever come across?
Share it in the comments 👇

18/06/2025

Summer hours, same energy? ☀️

Out-of-office replies are stacking up and inboxes are slowing down. "Let’s talk after summer" is everywhere.

At Accutics, we keep the energy high even when the pace cools.
Flexibility, trust, and showing up for each other make all the difference 💪

Whether it is going for a run, playing football in the park, or taking your kids swimming, we make space for real life. And the work? It gets done, because we support each other.

High energy is not about pushing through. It is about working smart, taking care of your well-being, and being part of a team that has your back 💙

How do you stay motivated during the summer hours? 👇

🚢 Ready to set sail on a smoother marketing data journey? 🚢Join us tomorrow April 10th, @15:00 CET for a webinar where w...
09/04/2025

🚢 Ready to set sail on a smoother marketing data journey? 🚢

Join us tomorrow April 10th, @15:00 CET for a webinar where we introduce TrackCheck, your essential first step to understanding and improving the state of your marketing data.

You will also hear from Anders Rosenqvist, Marketing Performance Manager at A.P. Moller - Maersk, in conversation with Sam Ben-David from Accutics. Together, they will walk through how Maersk moved from manual spreadsheets to streamlined and validated processes, and why strong adoption across teams and agencies made all the difference.

This is a real-world example of how structure, taxonomy, and the right tools can drive smarter decisions and better outcomes.

Stick around for a live Q&A where you can ask your questions directly.

Register today and take the first step toward cleaner, clearer, and more impactful marketing data.
👉 https://lnkd.in/dtTKAFpA

10/10/2024

🚨 Accutics is seeking a highly motivated and organized 𝐩𝐚𝐫𝐭-𝐭𝐢𝐦𝐞 𝐨𝐟𝐟𝐢𝐜𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 to join our diverse and international team.

Is that you?

‣ 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧
As a software business with customers globally, the ideal candidate will have the opportunity to gain valuable experience working in a fast-paced, international setting. In this role, you will support our team with practicalities around the office and ‘hygge’! If you are excited to be part of a young, dynamic team with many nationalities, we encourage you to apply.

‣ 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐛𝐞 𝐝𝐨𝐢𝐧𝐠
You will be responsible for all office-related tasks and have a clear impact on our culture, how our modern office space looks, and most importantly, how we make sure all our employees feel the good vibes when entering the office. Some of your responsibilities:
→ Grocery shopping and making sure we have all office supplies in stock
→ Coffee machine master (cleaning, ordering coffee, etc.)
→ Minor cleaning and refill housekeeping tasks (e.g., clean mirrors and refill toilet supplies). General cleaning is managed by a third-party cleaning company.
→ Watering plants and have an idea of what we should have to make the office nice
→ Ad hoc administrative tasks (e.g., travel bookings)

‣ 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬
→ Strong communication and organizational skills
→ Ability to work independently and as part of a team
→ Fluent in English

‣ 𝐏𝐚𝐫𝐭-𝐓𝐢𝐦𝐞 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭
We expect an average of 10 hours per week, spread across two to three days. However, we are flexible, especially around exams or other commitments

‣ 𝐖𝐡𝐚𝐭 𝐰𝐞 𝐨𝐟𝐟𝐞𝐫
We offer a competitive hourly wage and the opportunity for professional growth within a dynamic and fast-paced environment.

If you are interested in joining our team, please send us your resume and a cover letter explaining why you are the best fit for this position.

Send your application to 📬 𝐜𝐚𝐫𝐞𝐞𝐫𝐬@𝐚𝐜𝐜𝐮𝐭𝐢𝐜𝐬.𝐜𝐨𝐦 📬

Adresse

Løvstræde 1
Copenhagen
1152

Telefon

+4526182402

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