Genetix Computing is a Danish company with an international analysis section and clients in different industries. Our vision is to provide decision making tools that use complex data analysis to optimize any process or improve the basis for strategic decisions. In 2016 Genetix was purchased by Hoxoh Group ApS, a corporation which focuses on the crossovers between mobility and energy. Genetix Compu
ting cooperates with the different companies in the Hoxoh Group to offer solutions on how to optimize traffic in cities, how to make the best smart energy solutions in smart cities and how to solve specific production challenges using large amounts of data. HOP was developed over a 5-year period as a collaboration between German mathematicians and a production and management engineer from DTU. HOP1 was developed specifically for DSB’s needs. Later the faster and more encompassing version HOP2 was developed. It is now in operation and is used to improve the effectiveness of companies that have a lot of data and need continuous optimization in a specific department or across the entire organization. HOP maps the organization in a matrix and then finds bottlenecks and loops in there to run the following IBM Watson optimization at up to 17000x speed, to find otherwise invisible options for savings and investments, often in tiny but nevertheless important details. HOP includes a rudimentary Watson-powered AI that will ask questions about the data quality and relations in human language and understand most human responses, making for interesting insights even before the first optimization run.