18/08/2026
Most brands build their marketing on what they think customers want. You can just ask instead.
A bike shop sent a short guide out in its newsletter. People answered a few questions about what they actually want. The clearest signal wasnât inspiration or new gear. It was help keeping the bike they already own running. Maintenance came out on top. Inspiration near the bottom. No cookies. Customers told them directly.
Thatâs zero party data doing the work. You stop guessing intent and start reading what people actually said.
Comment your brandâs name and Iâll send you the use case.