HoloceneServices

21/07/2024

Базовый функционал платформы ценовой аналитики, а также пример использования для оптимизации цен.

В данном видео мы разберем убыточную позицию, который мы сделали прибыльной. Среди 6 убыточных цен была лишь 1 прибыльная. И именно ее мы смогли найти с помощью Голоцен.

Базовый функционал платформы ценовой аналитики, а также пример использования для оптимизации цен. В данном видео мы разберем убыточную позицию, который мы сд...

17/07/2024

The most actionable pricing control platform yet.

If you're a seller on Amazon that's a MUST HAVE software for your business:
- check how profitable your prices are
- find the one that generates most revenue and sales
- refresh pricing information every day
- validate for each SKU on every Amazon

10 minutes to connect | Full SP- API and Ads integration | 50+ successful cases | +26.5% average Profit uplift

7-days free trial!

Connect now!

03/12/2023

Main seller challenges with Pricing on Amazon

1. Competitive Pricing:
Amazon is a highly competitive marketplace with numerous sellers offering similar products. Determining a competitive price that attracts customers while ensuring profitability is a key challenge.
2. Price Fluctuations:
Prices on Amazon can fluctuate frequently due to various factors like demand, competition, and seasonality. Keeping up with these changes and adjusting prices accordingly is challenging.
3. Dynamic Pricing Strategies:
Implementing dynamic pricing strategies that change based on market conditions, inventory levels, and competitor pricing can be complex.
4. Profit Margins:
Balancing competitive pricing with maintaining healthy profit margins is difficult, especially when considering Amazon's fees and shipping costs.
5. Compliance with Amazon's Pricing Policies:
Amazon has specific policies regarding pricing (like avoiding price gouging), and sellers must ensure compliance to avoid penalties or suspension.
6. Price Perception:
Establishing a price that aligns with the perceived value of the product in the eyes of consumers is challenging.
7. International Pricing:
For sellers operating in multiple countries, setting prices that account for currency differences, taxes, and market conditions is complex.

Are you a seller on Amazon facing the same challenges? Holocene can help!
How to Determine the Right Price? What factors should be considered (cost, competition, demand, etc.) in setting a price?
How to Monitor Competitor Pricing? What tools or methods are effective for tracking competitor pricing strategies?
How to Implement Dynamic Pricing? What strategies and tools can be used for dynamic pricing?
How to Balance Price and Profitability? How to find the sweet spot between a competitive price and a profitable margin?
How to Adjust Prices for Different Markets? What are the best practices for setting prices in different countries or regions?
How to Deal with Price Fluctuations? How frequently should prices be adjusted in response to market changes?

08/09/2023

Поразительно как далеко мы ушли в нашем онлайн потреблении, и как слабо при этом мы адаптированы к ведению бизнеса в сети. Наши хотелки стремятся к Веб3.0, крипте, быстрой доставке, но наш образ мысли до сих ограничен классической розницей.

Написал небольшую заметку по случаю успешного кейс стади нашей технологии алгоритмического бренд менеджмента. Из ниоткуда мы сделали нашему клиенту +28.72% больше выручки.

Почему лучшее это не про еком, и почему еком это про своевременно и актуально:

E-Commerce Versus Traditional Commerce: A New Paradigm It's a game-changer to say the least. E-commerce has totally disrupted the traditional commerce model.

30/07/2023

PL research for Amazon / Поиск СТМ для Амазон

10/07/2023

https://vc.ru/u/2076304-alexander-afanasyev/753739-kak-nachat-prodavat-na-marketpleysah-v-2023-chast-1-5

Онлайн бизнес – самый простой и доступный источник дохода в наше время.