11/02/2022
Identity design - Fitish - fitness and wellness
(cont) We often want to fix a problem immediately, with our own assumptions. We want to jump right in. Because having no problem and having order is the ultimate good. But how are we to fix something if we haven’t identified the true problem? How are we to tackle the chaos of the world, if we ourselves are behaving chaotically? Shouldn’t we put ourselves in order first?
We want to get our hands dirty in fixing that which is in chaos, without putting the needed time to highlight the core problem of such chaos.
We could make this new and advanced cup that pleases the eye, but still doesn’t answer the question that is on everyone’s mind “ Why do I find it hard to use this cup?” Or we could seek the core problem by asking the right questions and the solution would end up being a simple cup handle modified in a way that it doesn’t bother the hand at all.
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Now that we have established the fundamentals, we look into how we're able to communicate the mission, the vision, the values and all that forms the brand to the audience.
Whether its for social media, website, print, anything that we want to develop should stem from an importand question that is "why?"
It lets us understand better the matter and helps us define what is truly needed, to communicate the brand to the right audience. In addition to that, harmony in all that we develop should be clear.
At the end of the day, when we understand these matters of what is needed, we're able to identify what's the language we want to use, the tone, the emotions. At the end of the day, there's another human on the other side we're communicating with.
Remember, what you show people, what people think of you and who you truly should all be connected, and should all be one and the same
