Modera

Modera Automotive software trusted by global dealers & importers. Book a demo Modera builds automotive distribution and retail software for car dealers and importers.

Our platform includes CRM, dealer websites, and e-commerce tools that connect online and in-showroom sales. Contact us to receive a personalised offer.

We went through 50 dealer and importer websites across our markets, as a buyer would, on a phone, looking for a specific...
04/09/2026

We went through 50 dealer and importer websites across our markets, as a buyer would, on a phone, looking for a specific car. Three problems came up again and again.

Stock that did not match reality, with cars listed that had already sold and prices that no longer applied. Enquiry forms asking for eight pieces of information before a single question could be sent. Pages that took so long to load on mobile data that most people would have given up first.

None of these are design problems. They are platform problems, and they are costing dealers real enquiries every day.

Want the full findings for your market? Request a demo at modera.com and we will walk you through what we found.

The reason a lot of dealer groups stay on a website they have outgrown is a reasonable fear. They have heard the story w...
02/09/2026

The reason a lot of dealer groups stay on a website they have outgrown is a reasonable fear. They have heard the story where a relaunch went live and organic traffic dropped by half, and nobody could explain why for months.

It happens when URLs change without redirects, page structure is thrown away and nobody checks what was ranking before the switch. We plan migrations the other way around, mapping every existing page to its new home so the equity you have built stays with you. Your site changes and your visibility does not.

A relaunch should cost you nothing in traffic, and it should not be a gamble.

Request a demo at modera.com and ask us how we handle migrations.

Nearly all of your traffic arrives on a phone, often on mobile data, in a spare five minutes. If your stock page takes f...
31/08/2026

Nearly all of your traffic arrives on a phone, often on mobile data, in a spare five minutes. If your stock page takes four seconds to appear, a good share of those people are gone before they see a single car, and your analytics will record it as a bounce rather than a lost sale.

Speed is not a technical detail, it is the first impression your dealership makes. Modera Webfront is built for it, with fast pages, images that load properly and a mobile experience that holds up on a weak connection.

The dealer with the faster site wins visitors it never had to pay for.

Request a demo at modera.com and see how your pages perform.

A buyer who has decided on the car still has one question left, which is where to go. If your site sends them to a head ...
26/08/2026

A buyer who has decided on the car still has one question left, which is where to go. If your site sends them to a head office address or a list of towns with no detail, they will work it out on Google instead, and Google might send them somewhere else.

Modera gives every location in your network a proper presence, with opening hours, departments, contact details and a map that behaves properly on a phone. The buyer sees which site is nearest, whether it handles service as well as sales, and who to speak to when they arrive.

The last click before a showroom visit matters as much as the first one.

Request a demo at modera.com and see how your network appears to a buyer.

Look at your enquiry form and count the fields. If a buyer has to give you their address, their preferred contact time a...
24/08/2026

Look at your enquiry form and count the fields. If a buyer has to give you their address, their preferred contact time and their current car before they can ask a simple question, most of them will close the tab instead.

You do not need all of it up front. Take the minimum that lets your team make contact, then collect the rest in the conversation, where it belongs. With Modera you build the form you actually need, publish it across your sites, and see which version brings in more.

Fewer questions is the cheapest conversion improvement available to you, because the traffic is already there.

Request a demo at modera.com and see how much your forms could be earning.

Giving every dealer in the network access to the platform makes them faster. It also makes most importers nervous, becau...
21/08/2026

Giving every dealer in the network access to the platform makes them faster. It also makes most importers nervous, because access usually means the ability to change things nobody asked them to change.

Modera handles this with permissions rather than trust. Each role sees exactly what it should, edits only what it should, and everything else stays locked. Add multi-factor authentication and restricted access for admin accounts, and you can open the platform to a hundred users without opening the door to mistakes.

Your dealers get to move quickly, and you still decide what they can reach.

Request a demo at modera.com and see how access is managed across a network.

Ask any importer marketing team where their week goes and a surprising amount of it goes on policing. Checking that a de...
19/08/2026

Ask any importer marketing team where their week goes and a surprising amount of it goes on policing. Checking that a dealer used the right logo, that the campaign banner sits in the right place, that nobody rebuilt a model page their own way.

With Modera, brand rules live in the platform. Templates, model pages and components come preset, so a dealer publishing locally still produces something that looks like the brand. Local teams get the freedom they need for their market, and head office stops sending screenshots with corrections attached.

Consistency should be the default state of your network, not the result of somebody checking.

Request a demo at modera.com and see how brand control works across a network.

In most dealer groups, every brand and every location gets its own website project. The same stock pages, the same booki...
17/08/2026

In most dealer groups, every brand and every location gets its own website project. The same stock pages, the same booking forms and the same contact templates get built again from the beginning, and the group pays for that work over and over.

Modera builds it once. New sites launch from what already exists, so you inherit the modules, the structure and the fixes instead of commissioning them again. Adding a brand or a location becomes a setup task, not a project with its own budget line.

The second site should cost a fraction of the first, and the tenth should barely register.

Request a demo at modera.com and see what your next site should actually cost.

Most platforms arrive as one large package. You pay for the whole thing, use about half of it, and spend the first month...
14/08/2026

Most platforms arrive as one large package. You pay for the whole thing, use about half of it, and spend the first months turning off features nobody asked for.

Modera Webfront is modular by design. A single dealer might need stock, used cars and service booking. An importer running several markets needs the configurator, trade-in and campaign tools across a whole network. You start with what the business actually runs on, and the rest is there when you are ready for it.

Scope should follow the business, not the other way around, and nobody should be paying to host features they never open.

Request a demo at modera.com and we will map the modules to how you actually work.

A seasonal offer is only worth what it earns while it is live. When rolling it out means sending assets to a dozen site ...
10/08/2026

A seasonal offer is only worth what it earns while it is live. When rolling it out means sending assets to a dozen site owners and waiting, half the campaign period is gone before the last dealer publishes.

Modera lets you build a campaign once and push it across every site in your network, with banners in the right positions and start and end dates set in advance. Each brand keeps its own look and its own rules, and the whole group goes live together. When the offer ends, it comes down everywhere on its own.

One campaign, one afternoon, every site live at the same time.

Request a demo at modera.com and see a network-wide launch in action.

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