NOPE Creative

NOPE Creative Changing the world with UX, brand systems, and art direction, part of the PLAY & NOPE Alliance. Part of the PLAY & NOPE Alliance. https://playandnope.com/

We are a creative team changing the world with user experience, brand systems, and art direction to create memorable and impactful digital experiences.

23/10/2026

Clear, honest and allergic to fluff. That’s Restate, and now their brand finally looks the part! 💅

We built them a brand that says it straight. The name is a two-parter. “Re” stands for looking at things with fresh eyes and having the guts to change direction, while “state” nods to real estate and to the position they help their clients build. Put together, it’s all about saying things clearly and getting them right.

The identity follows the same idea. Deep green for strength, orange for energy, and one small orange dot borrowed from the R in the logo. That dot might be the smallest part of the system, but it holds everything together.

Our favourite rule in the brand book – lose the dot, lose the brand! ❤️‍🔥

13/10/2026

Brand guidelines nobody opens? Not on our watch! 😘

We designed brand.estonia.ee, the home of Estonia’s brand guidelines. Colours, typography, illustrations, photos, videos, all in one place and accessible for anyone making something for Estonia. No more hunting for “logo_final_FINAL2.png”.

Turns out the jury liked it as much as we do as this project brought home a Bronze at the Estonian Design Awards 2026 in the digital design and user experience category! 🪩✨

Big thanks to the Estonian Business and Innovation Agency, WWW Stuudio, Alina Trussova and everyone else behind this project! 🤘

Go explore 👉 brand.estonia.ee

Looks like training our (design) muscles paid off as brand.estonia.ee brought home a Bronze at the Estonian Design Award...
07/10/2026

Looks like training our (design) muscles paid off as brand.estonia.ee brought home a Bronze at the Estonian Design Awards in the digital design and user experience category! 💪

This photo shows only a small % of the people who did the heavy lifting, though. Huge thanks to the Estonian Business and Innovation Agency, Alina Trussova, WWW stuudio and everyone else who carried the weight with us! 🏋️‍♀️

28/09/2026

Same voice, more buttholes aka same values with better ex*****on! 💅✨

Shoemaker without shoes is a classic. We turned 11 on Friday, and for over a decade, we put our clients first while running around in outgrown clothes. Our work evolved, but our brand was lagging behind who we actually are.

So we took ourselves on as a client. Same process, same workshops, same uncomfortable questions.

What exactly changed?

⚡️ Rolled out a brand-new identity system & CVI. A live toolkit we actually use, not some dusty PDF nobody opens.
💃 A new website with crystal-clear messaging... and maybe even a small kill list of who we definitely don’t work with.
🤘 Created our very own rule-breaking font – Pohhfection Script.

Read how we grew up without losing our character at Turundajate Liit 👉 turundajateliit.ee/nope-varskendas-oma-brandi

Redesigning a country takes a village!🤘Nele hit the stage at the Brand Estonia Meetup alongside other designers and part...
11/09/2026

Redesigning a country takes a village!🤘

Nele hit the stage at the Brand Estonia Meetup alongside other designers and partners to break down the mechanics behind the new national visual system.

We walked through the major changes, explained why the legacy setup was crying out for an overhaul, and showed real examples of the new system doing actual work. Ditching the rigid boxes and blue-on-blue for something lighter, sharper, and way less allergic to creativity! 🪩🧑‍🩰

📸 Tanel Meos
🔗 brand.estonia.ee

Spent our Friday evening at keraamikastuudio Savi Aeg getting our hands dirty. Turns out cmd+z doesn’t work on a lump of...
01/09/2026

Spent our Friday evening at keraamikastuudio Savi Aeg getting our hands dirty. Turns out cmd+z doesn’t work on a lump of clay, but everything turned out great anyway! 🤌

Back with Tartu for season 2! 🔥🪩It’s our second year designing the city’s summer campaign, and this time, we even got to...
14/08/2026

Back with Tartu for season 2! 🔥🪩

It’s our second year designing the city’s summer campaign, and this time, we even got to put our mark on a changing booth on Pärnu beach. If you can’t bring the ocean to Tartu, bring Tartu to the ocean, right?! 🫡

Thanks Visit Tartu for trusting us again! 🧡

Some bits from the past month – cinnamon buns, game nights, ducks, and pups. What more could you actually want? 😚🤌❤️
26/05/2026

Some bits from the past month – cinnamon buns, game nights, ducks, and pups. What more could you actually want? 😚🤌❤️

Public sector design doesn't have to be boring! 😮‍💨When the estonia.ee project from EIS landed on our desks, our hearts ...
25/05/2026

Public sector design doesn't have to be boring! 😮‍💨

When the estonia.ee project from EIS landed on our desks, our hearts definitely skipped a beat. It was a rare chance to sculpt the digital face of an entire nation. No pressure, right?

Our mission was to kill the stiff-government-site stereotype once and for all. We designed a website that is clean, intuitive, and packed with enough personality to prove that public sector design can actually be world-class.

As Kuldmuna's jury lead Nils Kajander put it – it’s a "brilliant silver" that manages to be playful without losing its edge.

Get the full story on how we sculpted the new look over at Turundajate Liit's blog 👉 https://turundajateliit.ee/case-study-lugu-sellest-kuidas-eesti-riigile-uus-diginagu-vooliti/

Oleme NOPE-s harjunud igasuguste pähklitega, aga kui lauale maandus Ettevõtluse ja Innovatsiooni Sihtasutuse (EIS) estonia.ee projekt, pani see pulsi kiiremini käima küll. See on Eesti visiitkaart ja meie riigi nägu digimaailmas. Võtsime sihiks ei vähem ega rohkem kui maailma parima, funktsio...

Hei, disainisõber! Otsime ägedat tiimi- ja projektijuhti, kelle jaoks on suurte disainiprojektide elluviimine puhas rõõm...
21/04/2026

Hei, disainisõber! Otsime ägedat tiimi- ja projektijuhti, kelle jaoks on suurte disainiprojektide elluviimine puhas rõõm ja loovinimeste juhtimine loomupärane kutsumus! 🌶️

Kui tundsid end ära, siis kirjelda lühidalt oma eelnevat kogemust, tööprotsesse ja põhimõtteid disainiprojektide ja/või tiimi juhtimisel ning saada see kõik koos oma CV-ga meie poole teele 👉💌 [email protected].

Rohkem infot leiad nope.ee/tiimijuht või klikka linki meie bios! 💃



Hey there, design lover! We are looking for an awesome team and project manager for whom bringing large-scale design projects to life is a pure joy and leading creative people is a natural calling! 🌶️

If you recognized yourself, briefly describe your previous experience, workflows, and principles in managing design projects and/or teams, and send it all along with your CV to our way 👉💌 [email protected].

You can find more info from nope.ee/tiimijuht or click the link in our bio! 💃

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Emajõe 1b
Tartu
51008

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