15/02/2024
AUTHENTICITY is the secret to raising user-generated content like Zara's website content.
With around 62% of the population using social media, there’s definitely ‘homemade’ content floating around that can promote your business.
And with consumers being 88% more likely to trust peers over brands (sorry guys, we’ll blame that trust-issue-triggering history of sales planning), user-generated content is the best way to market and profit quicker from word of mouth.
User-generated content can look like a bunch of things, including:
Images, photos, Videos, live videos, Reviews, Testimonials, and podcasts
The reason people go crazy for user-generated content?
Authenticity: Real people are giving their real opinions about your product.
Relatability is a huge persuasion tactic, and UGC provides content that resonates with your target audience and entices them.
So, how do you go about getting this content? You might be lucky enough to feel the love on social media already, meaning you frequently get tagged or mentioned in photos, videos, and comments.
The rise of user-generated content has also inspired more ‘behind the scenes’ or ’employee-generated’ content for businesses too, showing the people and processes behind your product.
One powerful tool for persuasion is relatability, and user-generated content (UGC) offers content that speaks to your audience.
Relatability is a huge persuasion tactic, and UGC provides content that resonates with your target audience and entices them.
So, how do you go about getting this content? You might be lucky enough to feel the love on social media already, meaning you frequently get tagged or mentioned in photos, videos, and comments.
The rise of user-generated content has also inspired more ‘behind the scenes’ or ’employee-generated’ content for businesses too, showing the people and processes behind your product.
