19/01/2022
At a glance:
• Are you a creative and organized professional proficient in developing innovative marketing programs?
• Can you commit to a leadership position guiding all aspects of multiple marketing campaigns from concept through implementation?
• Do you desire a competitive salary with lucrative benefits and a focus on professional development?
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Highlights:
• As the Marketing Manager, you exceed client expectations by cross-functionally managing multiple marketing functions through the entire client life cycle process.
• You accelerate growth by supervising marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, client life cycle management, brand, and content.
• You ensure success by facilitating and managing test cycles from inception through implementation.
• You propel business through the development of enticing strategic multi-channel campaigns and promoting marketing throughout the organization.
• You grow and develop sales and revenue through client acquisition and migration for the enterprise portfolio.
• You have an aptitude for assembling and guiding high-performing marketing teams.
• You excel at managing your team in an office environment while guiding marketing campaigns across the organization. You report to the CEO for goals, guidance, and assistance.
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What you will do:
• Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.
• Be the empowering leader of marketing programs for all products and offers by managing marketing campaigns, lead generation, marketing operations, and analytics, marketing technologies, client life cycle management, brand and content, and test cycles from inception through implementation.
• Initiate the sales cycle by collaborating with business leaders to determine target strategies and schedules while ensuring a successful cycle through the support of client acquisition.
• Drive the sales cycle by developing, maintaining, and communicating marketing programs for all targets, products offers, and geographic areas.
• Increase sales by strategizing and implementing applicable programs and analyzing campaign performance across key metrics.
• Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget, and comparing the return on investment (ROI) to cost per connect.
• Expand industry knowledge by communicating with internal and external research groups, industry organizations, and other experts.
• Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.
• Perform additional duties related to the position as assigned.
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Required keys for success:
• Five or more years of marketing experience.
• Proven prioritization and organizational skills with the ability to manage multiple projects and tasks simultaneously while working with a sense of urgency.
• Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
• History of working with all levels of an organization while showing sound judgment and initiative to accomplish job duties.
• Expert at making recommendations and managing and fostering change.
• Track record of analyzing and interpreting data to make recommendations.
• Confident when presenting complex information at the executive level.
• Solid attention to detail balanced with a focus on the client using honesty, integrity, and ethics.
• Proficient with Microsoft Word, Excel, PowerPoint, and Outlook.
• Effective written and spoken English communication skills with all levels of an organization.
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Key Responsibilities:
Manage Select Client Relationships
As the primary point of contact for assigned clients, serve as a digital marketing subject matter expert and collaborate with the firm’s strategists to advise clients on effective integrated marketing plans.
Must bring experience in lead generation, marketing automation, and managing fully integrated marketing campaigns, including:
• Planning and executing lead-generation, web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Working knowledge and strong capabilities in ex*****on of drip email campaigns, list management, CRM optimization (Odoo, Salesforce, Marketo, HubSpot, etc.)
• Designing, building, and maintaining a social media presence
• Identifying trends and insights and optimizing spending and performance based on analytics
• Collaborating with internal teams to create landing pages and optimize the user experience.
