Clase

Clase Clase is a design and creative direction studio based in Barcelona. We design to give brands a strong visual identity and communication.

Branding and Art Direction are what we do; from strategic thinking to conceptualisation and execution. Fun is our fuel to creativity: we experiment and question the conventional, with an eye on the world of contemporary culture.

We developed the strategy, creative direction, copywriting, and art direction for Vibia’s new campaign.“Composing pendan...
30/03/2026

We developed the strategy, creative direction, copywriting, and art direction for Vibia’s new campaign.

“Composing pendants. Seamless connection, endless possibilities” is a campaign that redefines lighting as an act of creation. It’s a system that expands the collections compositional possibilities, allowing light to move freely across space and adapt naturally to different architectural contexts.

Strategy & Concept

Position composition as creative freedom, linking product innovation with a digital experience through Vibia’s online configurator.


Creative & Art Direction

Ten pendant collections are brought to life through 3D visuals, each with its own color identity, across different spatial contexts. A minimalist approach highlights invisible connections and allows light to flow freely in space.


Copywriting

A narrative that frames composition as a universal creative act—emphasizing limitless possibilities, seamless integration, and total design control.

Client: Vibia 
Creative Direction & Art Direction: Clase
Copywriting: Bis Turnor 
3D & Animation: Spot Studio .es
Music: Angel Sound Studio

Art Direction, Graphic design and Naming for Elementa Collection AW26/27 campaign for  Focusing on the Earth as symbolic...
20/03/2026

Art Direction, Graphic design and Naming for Elementa Collection AW26/27 campaign for 

Focusing on the Earth as symbolic of timeless stability and refuge, the Elementa collection focuses on materials that feel centred, considered and timeless. With the explicit aim of doing more with less, the collection shares the qualities of natural elements; simplicity, balance, patience and stability.

Kave Haffer is a bespoke typeface developed exclusively for  a Mediterranean furniture brand.Based on Haffer by , the ty...
06/03/2026

Kave Haffer is a bespoke typeface developed exclusively for a Mediterranean furniture brand.

Based on Haffer by , the typeface was adapted as part of Kave Home’s rebranding. In collaboration with Displaay, we introduced a series of refinements to align it with the new character of the identity and its practical needs, improving consistency and usability across brand touchpoints.

Design of the latest exhibition signage for PoMo Museum  
“The Code of Painting” exhibition focused on Picasso’s late pe...
26/02/2026

Design of the latest exhibition signage for PoMo Museum


“The Code of Painting” exhibition focused on Picasso’s late period, a time of radical experimentation where he revisited familiar themes with renewed energy and freedom. The exhibition gathered more than 50 paintings alongside a series of hand-painted ceramic plates, revealing how the artist continued to reinvent his own language until the end.

We designed the exhibition communication in line with the museum’s overall visual identity, while adapting it to the character and content of the show.

Design of the last exhibition Catalogue for PoMo Museum. 
“The Code of Painting” exhibition focused on Picasso’s late pe...
03/02/2026

Design of the last exhibition Catalogue for PoMo Museum. 
“The Code of Painting” exhibition focused on Picasso’s late period, a time of radical experimentation where he revisited familiar themes with renewed energy and freedom. The exhibition gathered more than 50 paintings alongside a series of hand-painted ceramic plates, revealing how the artist continued to reinvent his own language until the end.
The catalogue extends this exploration through essays, reproductions, and archival material, arranged in a clear, balanced layout that reflects the structure of the exhibition.

Client:
Graphic Design:
Editors: Dieter Buchhart and Anna Karina Hofbauer. Assisted by Claire Lea Deuticke
Managing Editor: Rasmus Thor Christensen 
Publishing Editor: Inger Schjoldager, 
Artist texts: Dieter Buchhart, Luise Mahler, Pepe Karmel
Interviews: Dana Schutz and George Condo, interviewed by Anna Karina Hofbauer
Translation, Transcription, Proofreading: Wordrights, Ika Kaminka, Peter Cripps and Brian Currid (Pablo Picasso: Painting Back to the Future)
Repro: JK Morris
Print: Livonia Print SIA, Latvia. 2025

Identity design for Barcelona Districte Cultural A project that transforms BDC from a performing arts program into a cul...
21/01/2026

Identity design for Barcelona Districte Cultural

A project that transforms BDC from a performing arts program into a cultural umbrella that connects and structures Barcelona’s network of cultural initiatives.

We repositioned the brand as an open and flexible shared space, capable of hosting diverse programming and creative content across all districts, bringing quality, free culture closer to people, neighborhood by neighborhood.

Animation:

Wine label for L’OliveraBlanc de Marges is a white wine from the vineyards of Vallbona de les Monges. Made organically w...
15/01/2026

Wine label for L’Olivera

Blanc de Marges is a white wine from the vineyards of Vallbona de les Monges. Made organically with Xarel·lo, Garnacha blanca and Malvasía, it is produced with spontaneous fermentation and minimal intervention.

The label references the marges, traditional dry-stone walls used to shape and hold vineyards on sloped land. Together with Negre de Can Calopa, it forms L’Olivera’s pair of minimum-intervention wines, sharing a common design language.

L’Olivera is an eco-driven cellar producing high-quality wines with a strong commitment to social inclusion and community involvement.

Client:
Photography: .cm

Paper bags designed for the PoMo Museum Shop.For the museum shop at , we designed a series of paper bags using a color p...
19/12/2025

Paper bags designed for the PoMo Museum Shop.

For the museum shop at , we designed a series of paper bags using a color palette drawn directly from the building, reflecting the hues visitors encounter throughout the museum.

Photography: .cm

Book design for PoMo, Museum of Modern and Contemporary Art in Trondheim.The Dream – The History – The Museum traces the...
12/12/2025

Book design for PoMo, Museum of Modern and Contemporary Art in Trondheim.

The Dream – The History – The Museum traces the transformation of the building from a Jugendstil post office, designed by Karl Norum in the early 1900s, to today’s art museum. This evolution is mirrored in the layout, which begins in a classic style and gradually becomes more contemporary. The publication offers an overview of the building’s history, the renovation process, and its current use as a museum.

Featuring
Interview with Monica & Ole Reitan by Agnes Moxnes
Essay by Erik F. Langdalen
Photo essay by Eline Mugaas
Text by Matias Faldbakken
Essay by Dan Thawley

Client: PoMo
Publisher: Orfeus Publishing
Editor: Birgitte M. Siem
Design: Clase

Development of the new identity, narrative and art direction guidelines for Kave Home, a furniture brand rooted in Medit...
31/10/2025

Development of the new identity, narrative and art direction guidelines for Kave Home, a furniture brand rooted in Mediterranean culture.

To create the logo, we adjusted elements of the Haffer typeface from Displaay Type Foundry, resulting in a custom typeface designed exclusively for Kave Home.

The new visual system combines a flexible logo with a renewed art direction that shows the products in a more natural and relatable way, portraying lived-in spaces and genuine connections with the people who inhabit them.

Graphic design, narrative and Art Direction guidelines: Clase
Client strategic consultant: Arturo Bascuñana
Narrative consultant: Elisabeth Turnor
Costumized typography: Clase and

Images and texts developed by Kave Home based on the guidelines of the new identity.

Dirección

Portaferrissa 7-9 2n 2a
Barcelona
08002

Horario de Apertura

Lunes 09:30 - 18:30
Martes 09:30 - 18:30
Miércoles 09:30 - 18:30
Jueves 09:30 - 18:30
Viernes 09:30 - 14:00

Teléfono

+34933010083

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Notificaciones

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