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Baud

Agencia de Branding. Consultora de Marca.

10/11/2026

Every w**e has its own character. The challenge for Azpilicueta was to make each one recognizable while strengthening the identity of the entire portfolio.

Through packaging, color, finishes and capsule design, we developed a flexible system that gives each w**e its own expression within a shared brand narrative.

The result is a more coherent and distinctive portfolio, designed to improve shelf recognition, communicate quality and support the brand's future growth.

06/11/2026

Azpilicueta's next chapter begins with the elements that have always made it recognizable.

The renewed identity draws from the brand's heritage, reinterpreting its original logotype, recovering the family coat of arms and introducing an organic visual language rooted in its history. These elements come together in a contemporary system that carries the brand's character across every touchpoint.

An evolution that gives a classic new ways to express itself while preserving the spirit that defines it.

03/11/2026

An iconic product can open the door to a much bigger brand.

has evolved from its celebrated Manolitos into a broader world of coffee, bakery and sweet and savory experiences. Our rebranding brings these opportunities together under one positioning: Social Instinct.

Built around quality, unconventional fun and the pleasure of sharing, the new brand platform gives Manolo Bakes room to grow while preserving the personality that made it recognizable from the start.

BrandIdentity BrandExperience FoodRetail BrandGrowth

29/10/2026

The best moments often begin with something simple. A coffee, a conversation, an unexpected encounter.

For , we developed a brand evolution built around Social Instinct, the natural desire to connect and share experiences. Its new positioning brings an emotional dimension to the brand, turning everyday occasions into moments worth remembering.

A renewed identity that celebrates spontaneity, human connection and the pleasure of enjoying life together.

27/10/2026

Some names become part of people's everyday lives.

Created by Baud, began with a name designed to be distinctive, authentic and memorable. Years later, its evolution builds on that original identity, extending the brand from its iconic Manolitos into a wider universe of products and shared experiences.

With Social Instinct as its new positioning, Manolo Bakes turns everyday encounters into opportunities for connection, giving the brand a clear direction for its next chapter.

30/07/2026

Connection begins when people feel calm, open and safe. This was the value Acttiv had been creating for two decades through entertainment, without yet turning it into a shared brand story. The new platform gives shape to that intuition, moving the brand from animation to a broader vision of tourist entertainment. Today, Acttiv has a clearer system to connect hotels, guests, talent and destinations through one coherent voice.

28/07/2026

Acttiv had spent twenty years creating connection through tourist entertainment before that value became a defined brand platform. The new strategy shifts the focus from activity to its real effect: moments of fulfilment where guests connect with themselves, with others and with what they seek. A clearer architecture, verbal identity and visual system now allow the brand to speak with one voice across hotels, guests, talent and the sector. Acttiv becomes a brand built not only to entertain, but to create harmony.

17/07/2026

A few months of brands in motion.

Strategy, identity, packaging, campaigns and experience, different challenges connected by the same ambition: building brands with clarity, coherence and meaning.

A short recap of recent work at Baud.

BrandGrowth

19/06/2026

When everything gets more expensive, raising prices is easy. Becoming worth more is the real work.

In a market shaped by inflation, shrinking volumes and more cautious shoppers, premium is no longer a label. It is a discipline built through perception, meaning and experience.

Brands that make their value visible can turn pressure into positioning. Those that only move the price risk becoming easier to compare, and easier to replace.

Read the full article, “The Inevitability of Premium”, on our website.

RetailStrategy BrandExperience BusinessGrowth ConsumerBrands

15/06/2026

Some projects stay with a brand because they captured a moment in its evolution.

Looking back at Scotta, this was one of them: a visual and verbal identity built around freedom, authenticity and a more honest way of understanding lifestyle. A brand world shaped to feel aspirational without losing its closeness, and mature without losing its instinct.

A reminder that staying authentic is not about standing still. It is about knowing how to grow without becoming something else.

Photography: Adrián Madrid
Photography Assistant: Jaime Carrillo
Art Direction: Jaime Sanz
Location: Bilbao
Video: Itziar J Barros
Styling: Miguel Padial
Styling Assistant: Claudia Roca
Production: Marta Magaña, Carla Martín

SpanishFashion BrandExperience BrandTransformation TimelessStyle

Dirección

Sagasta 15/4 Iz
Madrid
28004

Horario de apertura

Lunes	09:00 - 18:30
Martes	09:00 - 18:30
Miércoles	09:00 - 18:30
Jueves	09:00 - 18:30
Viernes	09:00 - 15:30

Página web

http://www.baud.com/

Notificaciones

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