28/11/2022
Van Alva x : Visual Identity
What is the definition of a good sale? Is it profit? Is it the satisfaction on your clients' faces? What is it?
2 years ago I had my first child, Julieta. As a brand new parent on my way to buy baby formula for days old baby, I stumbled upon the CBD shop, there was Oscar, the owner of the shop, at the front desk, ready to answer any questions this coffee-intoxicated, disperse and frenetic person was about to shoot, and as the good Venezuelan that I am, that as we say: "talks through his elbows" I didn't under-delivered, luckily for me, this guy was kind, patient, and geeky about his stuff, the kind of person I love to assault with my intense conversations, nice guy, maybe too nice.
While showing me all the “flowers” and options I had to start my CBD journey, I noticed an inconsistency in the branding while holding one of the CBD bags, as the geeky designer that I am, I was kind enough to point it out while whispering to myself out loud like a crazy person in the worst and most sincere way possible; Oscar, abruptly intervened in my crazy self-talk and agreed to what I was saying, and so, a great and dense conversation about branding emerged out of the blue, from that day I was supposed to buy formula and rush back home with my lovely and desperate half.
Oscar then contacted me and the coolest and easy-going work relationship started. We redesigned the brand through the agency I founded back in 2020 with my dear cousin .
A great sale, not looking for it, on a random, chilly, sunny day, after a long and juicy conversation with a stranger.
This version of the design isn't the final, this one stuck with me and I just love it. The final design that Oscar choose was mostly done by and soon I will be sharing it with you since it is beautiful.