15/07/2019
Throughout Lab Cave by Fibonad’s history in the mobile industry, we have been working on several data analysis projects with the aim of understanding and drawing conclusions on the amount of weight that User Acquisition (UA) has on Organic Traffic. Check out our conclusions 📈
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more paid traffic a game has, the better organic traffic will be. Enric Pedró, CMO at Lab Cave, draws from hard data to show the opposite is sometimes true.