SunMedia

SunMedia The Global Attention Platform

From awareness, through consideration, to conversion, this is what every advertiser is seeking. To progress along this p...
10/07/2023

From awareness, through consideration, to conversion, this is what every advertiser is seeking. To progress along this path, it is crucial to have specific solutions tailored to each stage.

Our comprehensive range of solutions includes interactive videos, skins, CTV with incremental coverage, display and branded content, native formats, sampling, and affiliate solutions.

Discover the potential of the blend of creativity, formats, and technology at sunmedia.tv.
Desde el awareness, pasando por la consideración, hasta la conversión, esto es lo que buscan todos los anunciantes. Para avanzar en este camino, es fundamental contar con soluciones específicas adaptadas a cada etapa.

Nuestra amplia gama de soluciones incluye videos interactivos, skins, CTV con cobertura incremental, branded content y display, formatos nativos, sampling y más soluciones de afiliación.

Descubre el potencial de la combinación de creatividad, formatos y tecnología en sunmedia.tv.

Why be part of SunPeople?The reasons are many. Check out some of which we are truly proud of! ¿Por qué formar parte de S...
18/05/2023

Why be part of SunPeople?
The reasons are many. Check out some of which we are truly proud of!
¿Por qué formar parte de SunPeople?
Los motivos son muchos.
¡Mira algunos de los cuales estamos verdaderamente orgullosos!

Welcome to the team, Francesc! ¡Bienvenido al equipo, Francesc!
26/04/2023

Welcome to the team, Francesc!
¡Bienvenido al equipo, Francesc!

Será el encargado de explorar nuevas oportunidades de negocio, establecer relaciones con partners, así como consolidar la oferta de productos y servicios.

Product placement is on the rise with increased attention on streaming platforms📺"Globally, product placement spend incr...
25/04/2023

Product placement is on the rise with increased attention on streaming platforms📺

"Globally, product placement spend increased 12.3% to $22.9 billion in 2021, driven by double-digit growth across six streaming platforms and 14% growth in 2022. The report in Product Placement attributes the increase to "greatly expanded" brand integration opportunities across multiple platforms and media channels and increased value of product placements targeting younger consumers."
El Product Placement está en aumento con una mayor atención en las plataformas de transmisión 📺

"A nivel mundial, el gasto en colocación de productos aumentó un 12,3 % hasta los 22.900 millones de dólares en 2021, impulsado por un crecimiento de dos dígitos en seis plataformas de streaming y un crecimiento del 14 % en 2022. El informe realizado en Product Placement atribuye el aumento a oportunidades de integración de marca "muy ampliadas" en múltiples plataformas y canales de medios y mayor valor de las ubicaciones de productos dirigidas a los consumidores más jóvenes".

La opinión de Indiana Quiñones, Cono Sur Country Manager en esta nota para La Nación.

La técnica publicitaria de añadir artículos a escenas de series, películas y programas de TV. vive un renovado auge gracias a la nuevas tecnologías

21/04/2023

Creativity and innovation define us.
This is the path we choose every day. Do you want to know what creativity and innovation mean for our team?

Find it out ⬇️

And by the way, Happy Creativity and Innovation Day! 🧠💟


La creatividad y la innovación nos definen.
Este es el camino que elegimos todos los días. ¿Quieres saber qué significa la creatividad y la innovación para nuestro equipo?

Descúbrelo ⬇️

Por cierto, feliz día de la creatividad y la innovación 🧠💟

Thanks to Brand 100 for the recognition!Brand 100 is the greatest event for media, advertisers, and agencies throughout ...
21/04/2023

Thanks to Brand 100 for the recognition!

Brand 100 is the greatest event for media, advertisers, and agencies throughout Latin America. And this year has been very special for the SunMedia team.
We have been recognized with the award for "Best presentation in a group or plenary meeting".
¡Gracias Brand 100 por el reconocimiento!

Brand 100 es el evento referente para medios, anunciantes y agencias de todo América Latina. Y este año ha sido muy especial para el equipo de SunMedia.
Hemos sido reconocidos con el premio a "Mejor presentación en reunión grupal o plenaria".

💡Get insightsWhat responses is the user expecting?How will we answer exactly what you are asking for, needing, and looki...
14/04/2023

💡Get insights
What responses is the user expecting?
How will we answer exactly what you are asking for, needing, and looking for?
We can obtain all this information through different tools, including social listening.

☘️ Find inspiration in unexpected contexts
In the brainstorming process, we go out looking for inspiration to create that content that will make the ad strike exactly the right chord we're looking to strike.
Coming up with a creative piece requires a process like a piece of art, and many artists tend to look for inspiration in areas very different from their own; for example in nature, architecture, and literature.

💫 Keep it simple
Of all those ideas that we have, must be reduced to one concept that is clear and forceful. This is the one that will remain in the mind and heart of the audience.

🚀 Create stunning visuals
It is about exploring all the visual resources of the brand and taking them to the next level.

🕶️ Be aware of trends -or break with them-
A good example is referring to a trend in social media with our ad. This will make the audience smile on the inside because we are referring to something they know.
Another option is to be completely groundbreaking with that trend.

Artificial intelligence is pretty much the center of our conversations these days, right?How does it impact programmatic...
04/04/2023

Artificial intelligence is pretty much the center of our conversations these days, right?

How does it impact programmatic advertising?
David Gomez, COO at Sunmedia was interviewed by Revista Anuncios.
La inteligencia artificial es prácticamente el centro de nuestras conversaciones en estos días, ¿verdad?

¿Cómo impacta la publicidad programática?
Lo cuenta David Gómez, COO de Sunmedia para Revista Anuncios.

One more step forward, and a very big one!We are proud to work hand in hand with Fundación Integra Españato improve the ...
30/03/2023

One more step forward, and a very big one!

We are proud to work hand in hand with Fundación Integra España
to improve the labor integration of people with disabilities and people with social exclusion.
Un paso hacia adelante más, ¡Y muy grande!

Estamos orgullosos de trabajar codo a codo con Fundación Integra España para mejorar la integración laboral de personas con discapacidad y personas en exclusión social.

SunMedia, The Global Attention Platform, compañía AdTech en el mercado español y Fundación Integra, firman un acuerdo para mejorar...

Introducing SunMedia Mexico!Last week Aline Suquet, Country Manager, and Julieta Henry, Mx VP Sales, presented our solut...
27/03/2023

Introducing SunMedia Mexico!

Last week Aline Suquet, Country Manager, and Julieta Henry, Mx VP Sales, presented our solutions.

Accompanying this great team are Miriam Ríos in Marketing,
Lizzeth Serratos, Jacqueline Hardoin and Ivan Nova on the management team.
Jorge Reyes, Omar Fibela, Ana Paula Nava and Cristobal Villareal make up the commercial team.
¡Presentando a SunMedia México!

La semana pasada Aline Suquet, Country Manager, y Julieta Henry, Mx VP Sales, presentaron nuestras soluciones.

Acompañando a este gran equipo se encuentran Miriam Ríos en Marketing,
Lizzeth Serratos, Jacqueline Hardoin e Ivan Nova en el equipo directivo.
Jorge Reyes, Omar Fibela, Ana Paula Nava y Cristobal Villareal conforman el equipo comercial.

Falta apenas 1 dia!A nova realidade do consumo televisivo contada pelos nossos especialistas.Only 1 day left!The new rea...
22/03/2023

Falta apenas 1 dia!

A nova realidade do consumo televisivo contada pelos nossos especialistas.


Only 1 day left!

The new reality of television consumption told by our experts.

Register here➡️➡️ https://lnkd.in/dA8S-dzZ

or email for any information: [email protected]

"I am very grateful for the opportunity granted and the confidence given to me to lead with humility and thus continue t...
21/03/2023

"I am very grateful for the opportunity granted and the confidence given to me to lead with humility and thus continue to consolidate SunMedia Peru with great determination as the best service platform in the market".

Daniela Casalino was promoted as Sales Director, Peru.

Congrats, Daniela!

Dirección

Madrid
28002

Horario de Apertura

Lunes 09:30 - 18:30
Martes 09:30 - 18:30
Miércoles 09:30 - 18:30
Jueves 09:30 - 18:30
Viernes 09:30 - 18:30

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