Booklyng

17/07/2024

🔍 How Booking.com is Fighting Against Hotel Price Disparities: Key Insights 👇
Booking.com has taken strategic steps to combat the potential negative impact of the end of price parity in Europe. Instead of retaliating, Booking.com uses "algorithmic persuasion." It aims to guide hoteliers, not just punish them. This helps it keep its dominance and ensure competitive pricing on its platform.

As tourism booms, this strategy drives sales without upsetting hotels. But, the benefits for each hotel depend on their distribution strategy. The decision to adhere to or break price parity can significantly impact their economic outcomes.

📈 Key Takeaways:

- Booking’s strategy against disparities.
- The distinction between Algorithmic Retaliation and Algorithmic Persuasion by Booking.com.
- How Booking algorithms reward hotels.
- Understand Booking.com's adaptive strategies to maintain visibility.
- What hotels should take into account to improve their distribution strategy.

📖 Read more about the strategic implications here: https://lnkd.in/dXevzwqG

If you enjoyed this post, please share it! It costs you nothing and it helps me a lot. Thank you!

https://www.hospitalitynet.org/opinion/4122913.html

Booking.com recently dropped the price parity clause in the European Union. This move has caused a wave of questions and uncertainty in the hotel industry. How will the platform respond to hotels that decide to offer lower rates on their own websites to promote direct sales? The answer could redefin...

05/06/2024

¿Sabes los 7 Factores del Algoritmo de Google 𝐑𝐞𝐚𝐥𝐦𝐞𝐧𝐭𝐞 Importantes para Tu Hotel? 👇 Aquí te lo cuento

He pasado horas analizando miles de documentos filtrados (hay más de 14000...) y he seleccionado los 7 factores que considero más relevantes para la estrategia de SEO de tu hotel, agencia o empresa de Travel. 🔍

🏨 ¿Quieres saber cuáles son?

En mi último artículo en TecnoHotel te lo cuento todo! Y además de estos descubrimientos 𝐭𝐞 𝐝𝐨𝐲 𝐜𝐨𝐧𝐬𝐞𝐣𝐨𝐬 𝐩𝐫á𝐜𝐭𝐢𝐜𝐨𝐬 𝐩𝐚𝐫𝐚 𝐦𝐞𝐣𝐨𝐫𝐚𝐫 𝐭𝐮 𝐩𝐨𝐬𝐢𝐜𝐢𝐨𝐧𝐚𝐦𝐢𝐞𝐧𝐭𝐨 🚀

👉 Aquí Todos los Detalles: https://lnkd.in/dKGQpzRM 👈

Gracias a TecnoHotel por la oportunidad de compartir estos hallazgos con la comunidad y por publicar mi artículo en su portada.

¡Prepárate para llevar tu SEO al siguiente nivel! 🚀

Espero que el artículo te resulte útil e interesante. Si puedes compartirlo, darle like o comentarlo, te lo agradeceré sinceramente.

📩 Si necesitas:

- 𝐅𝐨𝐫𝐦𝐚𝐜𝐢ó𝐧 𝐞𝐧 𝐈𝐀 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐚 apúntate en https://digizando.com (de momento sólo para un número reducido, te explicaré más)

- 𝐀𝐲𝐮𝐝𝐚 𝐜𝐨𝐧 𝐥𝐚 𝐫𝐞𝐝𝐚𝐜𝐜𝐢ó𝐧 𝐝𝐞 𝐚𝐫𝐭í𝐜𝐮𝐥𝐨𝐬 𝐭é𝐜𝐧𝐢𝐜𝐨𝐬 𝐨 𝐝𝐞 𝐩𝐫𝐨𝐟𝐮𝐧𝐝𝐢𝐝𝐚𝐝 sobre Marketing Digital, IA generativa, Revenue Management o distribución hotelera -> puedo escribirlos por ti o tu empresa (como 𝐠𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐞𝐫 también)

No dudes en contactarme en privado. Estoy aquí para colaborar y ayudarte.

¡Gracias por tu apoyo!

04/06/2024

𝐋𝐨𝐬 𝐓𝐫𝐮𝐜𝐨𝐬 𝐪𝐮𝐞 𝐃𝐞𝐬𝐯𝐞𝐥𝐨 𝐒𝐨𝐛𝐫𝐞 𝐞𝐥 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐦𝐨 𝐝𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐅𝐮𝐧𝐜𝐢𝐨𝐧𝐚𝐧! 📈🏆 ( 👇)

Mi último artículo ha alcanzado 𝒆𝒍 𝒑𝒓𝒊𝒎𝒆𝒓 𝒑𝒖𝒆𝒔𝒕𝒐 𝒆𝒏 𝒑𝒐𝒔𝒊𝒄𝒊𝒐𝒏𝒂𝒎𝒊𝒆𝒏𝒕𝒐 𝒆𝒏 𝑮𝒐𝒐𝒈𝒍𝒆, 𝘴𝘶𝘱𝘦𝘳𝘢𝘯𝘥𝘰 𝘢 𝘱𝘶𝘣𝘭𝘪𝘤𝘢𝘤𝘪𝘰𝘯𝘦𝘴 𝘵𝘢𝘯 𝘳𝘦𝘤𝘰𝘯𝘰𝘤𝘪𝘥𝘢𝘴 𝘤𝘰𝘮𝘰 𝘌𝘭 𝘔𝘶𝘯𝘥𝘰.

Te comparto el artículo, ya que esta información ofrece una 𝐯𝐞𝐧𝐭𝐚𝐣𝐚 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐚 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭𝐞, especialmente a corto plazo. Así que aprovecha esta información ahora y no dejes que sean los demás los que lo hagan... ¡a tu costa! No te quedes atrás.

Espero que el artículo te resulte útil e interesante. Si puedes compartirlo, darle like o comentarlo, te lo agradeceré sinceramente.

Lee el artículo en Smart Travel News: https://lnkd.in/eQJsmNhD

Agradezco a Smart Travel News por su publicación.

📩 Si necesitas:

- 𝑭𝒐𝒓𝒎𝒂𝒄𝒊ó𝒏 𝒆𝒏 𝑰𝑨 𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒗𝒂 apúntate en https://digizando.com (de momento sólo para un número reducido, te explicaré más)

- 𝑨𝒚𝒖𝒅𝒂 𝒄𝒐𝒏 𝒍𝒂 𝒓𝒆𝒅𝒂𝒄𝒄𝒊ó𝒏 𝒅𝒆 𝒂𝒓𝒕í𝒄𝒖𝒍𝒐𝒔 𝒕é𝒄𝒏𝒊𝒄𝒐𝒔 𝒐 𝒅𝒆 𝒑𝒓𝒐𝒇𝒖𝒏𝒅𝒊𝒅𝒂𝒅 𝘴𝘰𝘣𝘳𝘦 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘋𝘪𝘨𝘪𝘵𝘢𝘭, 𝘐𝘈 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘢, 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘰 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘤𝘪ó𝘯 𝘩𝘰𝘵𝘦𝘭𝘦𝘳𝘢 -> puedo escribirlos por ti o tu empresa (como 𝐠𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐞𝐫 también)

No dudes en contactarme en privado. Estoy aquí para colaborar y ayudarte.

¡Gracias por tu apoyo!

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21/06/2022

With a recession looming, travel, in general, is expected to come down following this year’s “supercycle". Volatility in the public markets has caused investors to pause. VC funding as a whole is down, and travel is no exception.

For the first time since the COVID-19 pandemic began more than two years ago, travel spending surpassed 2019 levels in April 2022, according to a report released earlier this month by the U.S. Travel Association.

25/05/2022

At Google Marketing Livestream, specific announcements of new features in Google services for Travel Companies included:

Google will begin showing vacation rental listings within the Hotel results page for a given destination.;
Hotel booking extensions will gradually open up broadly in the coming weeks: information like landing page, hotel, price, and availability are all pulled from the hotel's existing feed, and used in your Search campaigns to make them more relevant and helpful.
Enhancements to commissions (per stay) bidding: hotels will be able to adjust their commission rates by dimensions like check-in day of the week or stay date to account for your room inventory.

May 27, 2021As health signals steadily improve, we see consumers are reapproaching the idea of travel. For example, searches for "can I travel" grew globally by over 800% YoY.1  At Google M

11/05/2022

Airbnb announced new updates to its platform Today, with CEO Brian Chesky billing it as “the biggest change to Airbnb in a decade.”
The most significant changes include a new search based on category, the ability to book two listings in one flow for stays over a week, and AirCover for guests, which is basically Airbnb-provided travel insurance.
They work towards two big goals for the company:
1. To inspire the world to get back to travel;
2. To further boost every host's visibility and business. Category search and split stays give hosts from all corners of the platform better visibility, whether or not they meet the exact specifications of a user’s search.

Last year, Airbnb CEO Brian Chesky said that the single-biggest challenge for the company was thinking like a startup, despite Airbnb’s tremendous growth over the last decade. The pandemic, he said, spurred the need to simplify and focus to survive. Since, Airbnb has put out hundreds of new f…

07/04/2022

In 2021, for the U.S. core OTA business (excluding Vrbo and Egencia), Expedia and Booking collectively accounted for roughly 93% of the OTA leisure and unmanaged travel business market in 2021. OTAs regained share of the total online market, rising from 35% to 37% in 2021. Also, more than half (51%) of OTA gross bookings were transacted via mobile in 2021, 10% more than pre-pandemic mobile share.

The hotel segment remains the only one where OTAs continue to outrun supplier websites, though not by much. In 2021, OTAs accounted for 52% of the hotel online market, but share is expected to decline to 48% in 2025.

In 2021, the majority of Booking’s mobile room nights transacted through its app, while competitor Expedia has expressed its intentions of becoming an app-first company.

A Phocuswright report breaks down the online travel market from 2021 to 2025.

01/04/2022

Over 390,000 properties all around the world participate in the Booking.com Genious programme. 18% of global travellers consider discounts or cashback offers as one of the most important factors of a trip, and Genius Level 3 members can enjoy up to 20% off, 15% available on Genius Level 2 or up to 10% on Genius Level 1.

Digital travel platform Booking.com is giving travelers from around the world, the keys to unlock a new level of perks with the introduction of a third and higher tier to its Genius loyalty program, giving travelers even more value the more they use Booking.com. With recent research from Booking.co...

28/03/2022

1. Travelers are wide open

While loyalty once reigned supreme, more than a third of today’s travellers show a willingness to try new brands. That means marketers have a unique opportunity to win undecided customers.

2. Viewers want an escape

“Travel has understandably played it safe over the last two years,” “but… there’s a bigger, more expansive story out there for those willing to break from the status quo.”

3. Travel is more meaningful

People are putting more thought and effort into each trip, and brands that meet travellers’ emotional intensity can create deeper connections with them.

4. Case counts impact demand

With case counts and travel restrictions constantly in flux, brands should keep an eye on things like destination entry restrictions and hotel occupancy limits this spring and be prepared to adjust their strategy at a moment’s notice.

5. The media mix is shifting

With everyone spending more time at home, connected TV (CTV) has seen a surge in popularity but now that employees are returning to work and their normal commutes, it’s important to reach these consumers through streaming audio and terrestrial radio. Marketers who change up their media mix as conditions shift will be better able to meet customers where they are.

The latest in a four-part series from Google focuses on changing traveler demand and how to be ready for what’s next.

22/03/2022

Google wants to reward content and entities (like organizations and brands) that demonstrate high levels of expertise, authoritativeness and trust (E-A-T) by ranking them higher in search results. This article describes 14 potential on-page and off-page factors that Google could algorithmically use for E-A-T evaluation.

Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.

28/05/2021

Google is adding vacation rental listings to its Google Hotel platform, with both vacation rental and hotel options set to appear alongside each other in search results for a given destination. At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase in demand:

1. Vacation rentals now showing in Hotel results

2. Extending Hotel Ads feed data to text ads with hotel booking extensions

3. Updates to commissions (per stay) reporting, support and billing

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

08/12/2020

𝐍𝐞𝐰 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐨𝐨𝐥𝐬 𝐭𝐨 𝐇𝐞𝐥𝐩 𝐭𝐡𝐞 𝐓𝐫𝐚𝐯𝐞𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲'𝐬 𝐑𝐞𝐜𝐨𝐯𝐞𝐫𝐲
A new Google website is providing data to help the travel industry understand demand and plan for recovery
https://travelinsights.withgoogle.com/