NotReal

NotReal Not Real is a creative studio focused on animation, motion and art direction. We are located in Buenos Aires, Argentina.

We love challenges, exploring new techniques, making teams and working worldwide.

01/06/2026

From the archive, 2020.

GRACE — Sunset Collection.

A line of products designed to make us feel good, healthy, and comfortable in our own skin.

A reminder that the way we speak to ourselves matters.

Love yourself first, always.




.loquepuedo .livetv

Having the chance to present at  this year reminded us why spaces like this matter so much to the creative community.Bei...
22/05/2026

Having the chance to present at this year reminded us why spaces like this matter so much to the creative community.

Being on stage for us is more than showing a portfolio or talking about finished projects. It’s a chance to open conversations, share experiences honestly, talk about the challenges behind the work, and connect through the things we all care about.

We love having a space to meet other creatives, exchange ideas, question the industry, feel inspired, and remember that creativity grows stronger when it’s shared.

Grateful to have been part of it this year. 🤍

These environments were designed to extend Microsoft 365’s visual language, creating immersive spaces where technology a...
07/11/2025

These environments were designed to extend Microsoft 365’s visual language, creating immersive spaces where technology and people naturally coexist.
tv 
 .i
.fita .art ._ .cgi .vecchi .design

04/11/2025

Welcome to the new universe of Microsoft 365: where productivity meets possibility. A visual system designed to maximize potential, simplify complexity, and bring people closer to what matters.
tv 
 .i
.fita .art ._ _lvi____ .cgi .vecchi

CGI elements and deconstructed Ul merge into a visual language that moves between the tangible and the digital. Dynamic ...
30/10/2025

CGI elements and deconstructed Ul merge into a visual language that moves between the tangible and the digital. Dynamic in motion but equally impactful as static layouts, this fusion creates high-impact scenes.
tv 
 .i
.fita .art ._ .cgi .vecchi .design

28/10/2025

Last year, we had the privilege of working on the brand refresh for , creating a flexible and dynamic identity where apps, AI, and people connect seamlessly.
tv 
 .i
.fita .art ._ _lvi____ .cgi .vecchi .design

In addition to the videos, we created a photography series that expands the J.P. Morgan Payments creative universe.These...
20/10/2025

In addition to the videos, we created a photography series that expands the J.P. Morgan Payments creative universe.

These images bring the brand story to life by portraying tech decision-makers in authentic, human-centered moments of focus and collaboration.

The visual language emphasizes professionalism, trust, and innovation — reinforcing the brand’s role as a strategic partner.


tv


mazzenga .art .neumann



.castellnou

17/10/2025

We crafted every live-action frame to feel intentional and human — from styling to set design, every detail was aligned to express the brand’s identity.

To ground the CGI universe, we built real, relatable environments featuring tech leaders at work and consumers in everyday retail moments — placing people at the heart of the story.


tv


mazzenga .art .neumann



.castellnou

To bring the UI products to life, we designed a dedicated identity system for the interfaces featured on the characters’...
15/10/2025

To bring the UI products to life, we designed a dedicated identity system for the interfaces featured on the characters’ devices.

This system ensured consistency, cohesion, and a strong visual language that reinforced the brand’s presence across every scene.


tv


mazzenga .art .neumann



.castellnou

13/10/2025

For the NAMR version, we focused on strengthening brand relevance and sparking meaningful consideration among tech and fintech decision-makers.

The campaign showcases strategic visuals and messaging designed to capture attention, build trust, and drive engagement with J.P. Morgan Payments.


tv


mazzenga .art .neumann



.castellnou

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