04/06/2026
Private Label is no longer a secondary competitor. With an average market share of 38.8% in Europe, store brands have consolidated themselves as the true engine of modern retail.
Our analyses confirm a drastic shift in purchasing behavior: 77% of consumers are willing to switch brands based solely on price. In such a volatile landscape, monitoring identical brands no longer provides a real advantage; the strategic key lies in knowing how to compare equivalent products.
Download the full "Global Private Label Outlook 2026" report and master the market's evolution.
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