16/09/2025
SEO Promotion Case: Psychotherapist Website
Company: Private psychotherapist practice
Region: Online consultations
⛳️ Client’s Request
The client launched a new personal website to promote online psychotherapy sessions. The main goal was to attract clients through Google search with requests like “psychotherapist online,” “therapy sessions,” and “help with anxiety.”
⛳️ Challenge
The website was brand-new with zero visibility in Google. The niche is competitive, especially for online consultations. The challenge was to build trust quickly and ensure the site ranked in the Top 10 for relevant queries.
⛳️ Solution
– Conducted technical SEO setup (robots.txt, sitemap, SSL, mobile optimization)
– Optimized landing pages for high-intent keywords: “psychotherapist online,” “therapy for depression,” “counseling sessions”
– Added detailed service descriptions with transparent pricing and booking options
– Created a blog with useful content: “How to deal with anxiety,” “What is online therapy?,” “Signs of burnout”
– Strengthened E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) with author page, diplomas, and certificates
– Built backlinks from psychology blogs, mental health portals, and medical directories
– Added structured data (LocalBusiness, Person, MedicalOrganization) to improve snippet appearance
– Regular monitoring and content updates to answer user intent
⛳️ Results
– Period: March 2023 → January 2024 (10 months)
– Total Clicks: 950
– Total Impressions: 4,650
– CTR: 20.4% (very high for niche)
– Average Position: 5.1 (stable Top 5 in Google for core keywords)
– The site consistently generates new client inquiries directly from organic search
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