21/12/2021
Are your a Real Estate Agent?
Let’s see advantages to having your own Website as a Real Estate Agent.
1. Your own website allows you to brand yourself rather than the agency you work for.
Let’s be honest, as an agent, you want people to remember YOU right?
Which agency you work for comes a distant second, because they list with you, not the logo on the sign out the front of the office!
Your own website lets people get to know you as more than just the selling agent’s name and face picture on the portal sites. You can share a little (or a lot) of your personality, your experiences in real estate (and life, where appropriate), and become known as the local market EXPERT.
That’s very difficult to do on your agency’s site unless your principal is VERY forward thinking and encourages his/her agents to do this.
2. Your own website helps get rid of “first date jitters” with new clients.
It allows you to act as a non-threatening 24/7 “sales person” by educating potential clients about you, the area you work in, the properties you list and sell, the attractions of the suburb, etc.
You can write reviews about popular restaurants, shops, schools, sporting clubs and so forth, so that people considering buying in your area know more about the suburb and its attractions.
Best of all, they can visit your site any time of the day or night to get this information, all without having to call and speak with you.
Remember, not everyone wants to speak with the sales person up front. Nowadays, doing their market research BEFORE meeting with an agent is how most people prefer to operate. So, give them what they want – helpful answers to their questions – and let them find those answers at their own pace with no pressure.
In the end, they’ll know, like, and trust you because your website did all the preliminary work of warming them up to YOU!
If you do a good job of this on your site, you will find prospective buyers and seller will be much more receptive to meeting with you when they are ready to get serious.
