Useful.fi

Useful.fi Useful.fi is a user experience agency with emphasis on creating digital things that make a difference and are useful in the real world. No gimmicks, no tricks.

We are a small, nimble team working with selected clients with one goal in mind. Making digital things that make a difference, and are useful in the real world. Our goal is to keep our feet steady on the ground, while not being afraid to reach for the moon. Our goal is to always add real world value to our customers. Creative approach to solve real world challenges.

"The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as "mobile-friendly." We...
21/04/2015

"The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as "mobile-friendly." Websites that don't fit the description will be demoted in Google's search results on smartphones while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money. "

Read more: http://uk.businessinsider.com/google-search-is-about-to-make-a-major-change-2015-4?r=US

SAN FRANCISCO (AP) — Google is about to...

Different clients require different approaches. It's as simple as that.
21/01/2015

Different clients require different approaches. It's as simple as that.

Find out why parameters are important as Moving Brands’ Mat Heinl weighs in on the great brand guidelines debate.

16/01/2015

Learn tips from 10 social psychology studies to increase your conversion rates.

14/01/2015

Was your local SEO campaign affected by any of the changes implemented by Google this year? If so, how are you planning your local SEO strategy for 2015?

A visual history of Google algorithm changes.
11/11/2014

A visual history of Google algorithm changes.

It's questionable what actual use Facebook-pages actually have for businesses. Effectiveness depends a lot on industry a...
03/10/2014

It's questionable what actual use Facebook-pages actually have for businesses. Effectiveness depends a lot on industry and the kind of business model that the companies have.

Some companies have seen their customer engagement grow when they shut down their pages.

For us, being present on Facebook definitely doesn't do us any harm, but it doesn't really do us any good either.

So if you are here, don't be surprised if you do not see a lot of new status updates. We will use our energy and time on creating a new fancy website instead.

This is a good read from Eat24, that initially fueled these thoughts some months ago.

http://blog.eat24hours.com/breakup-letter-to-facebook-from-eat24/

Facebook: we’d love to say “It’s not you, it’s us” but it’s totally you. You’ve changed. A lot.

How Google AdWords Works
15/09/2014

How Google AdWords Works

Learn exactly how the Google AdWords auction works so you can choose the right strategy for your business.

14/09/2014

Wohoo! Over 200 likes. :)

Ever wonder which fonts to use together from Google Fonts?
07/09/2014

Ever wonder which fonts to use together from Google Fonts?

The Art of Mixing Typefaces - Google Fonts Edition. Use this chart to cross-reference the compatibility of typeface combinations.

Users have the tendency of choosing the easiest way to perform a task.
03/09/2014

Users have the tendency of choosing the easiest way to perform a task.

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always have the option to delete your location history. Learn more

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