28/10/2026
Marketing built a strategy for the web. Then it built one for mobile.
But what about the room?
As bots and AI agents account for more of the web’s traffic, physical spaces are becoming the last channel where brands can still create—and measure—genuine human engagement.
In his latest Screen Heresy article, Intuiface CEO Mathieu Yerle asks whether marketing has too long undervalued this third channel.
The web is where machines find you. The room is where people choose you.
Read the full article: https://screenheresy.substack.com/p/the-last-channel-with-a-human-in
Agents now outnumber people on the web. The one channel they can’t walk into is the one most marketing plans forgot to build.
