17/08/2026
SELLF™
The complete SELLF™ campaign.
A fictional identity cosmetics brand.
A critical advertising campaign exploring beauty, visibility and self-erasure.
In a world where attention has become currency, SELLF™ markets serums, capsules and biotechnology treatments designed to transform appearance, emotions and identity.
Presented through the seductive language of luxury cosmetics advertising and a vibrant manga-futurist aesthetic, the campaign follows a three-stage psychological progression:
Seduction.
Transformation.
Erasure.
At first, SELLF™ promises beauty, confidence and recognition.
Its products offer consumers the possibility to enhance their faces, correct their emotions and become more visible, desirable and marketable versions of themselves.
Then, identity becomes a customizable cosmetic product.
A face to perfect.
A personality to select.
A new self to consume.
Finally, the individual becomes the advertisement.
The skin becomes an interface.
The face is no longer a reflection of the self.
It becomes a commercial surface.
SELLF™ doesn’t just sell cosmetics.
SELLF™ sells a perfect identity — at the cost of your own disappearance.
SELLF™ — Upgrade Your Identity.
The complete SELLF™ campaign was selected by the international jury to be featured in CreAtIva Art Book Vol.10 – ADS: Advertising Against Advertising.
*The full project will soon be featured in CreAtIva Art Book Vol.10.*
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Special thanks to 𝗰𝗿𝗲𝗔𝘁𝗜𝘃𝗮 | AI Art Book , Wiktor V|R and the entire CreAtIva team for creating this inspiring project.
With appreciation to the international jury for selecting SELLF™.
Media Partners:
AI/CC ::Artificial Intelligence Creative Community
Arti Ficial
IIIIL
SHAIKEArti FicialLLF
