27/05/2026
Meet .studio, a graphic designer and art director creating thoughtful identities for brands with personality.
For this concept project, she imagined Baek, a Korean bakery based in Seoul.
The packaging, photography, and little design details all come together in a way that feels modern minimalism without being boring.
Basically, the kind of brand world that makes the bakery feel like part of someone’s everyday routine. 🖤🍞