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Arianee Arianee is the leading end-to-end web3 solution for brands.

🛥️ What happens when a Digital Product Passport meets the yachting world?Together with Bellini Nautica, we’ve launched t...
15/05/2025

🛥️ What happens when a Digital Product Passport meets the yachting world?

Together with Bellini Nautica, we’ve launched the first DPP applied in the yacht industry!

Need a refresher on the features? It’s a working passport that:
🔐 Proves ownership & authenticity
🔄 Tracks maintenance & resale
📲 Engages users post-sale
📊 Gives brands insights into lifecycle events

→ Fully Open and interoperable.

Explore what it unlocks for yacht owners, brands, and the circular economy.

👇 Dive into the full story!

Last week kept us busy! From Watches & Wonders to Jour E to the GS1 Digital Product Passport workshop, this gave us a pa...
09/04/2025

Last week kept us busy! From Watches & Wonders to Jour E to the GS1 Digital Product Passport workshop, this gave us a panoramic view of where the future is headed - and it’s more interoperable, transparent, and circular than ever.

Across industries and expertises, Digital Product Passport curiosity is turning into commitment.
At Arianee, we’re proud to be involved with all these conversations and powering a growing number of Digital Product Passports: open, interoperable, and live at scale!

Last week marked the first board meeting of 2025 with the Arianee Association Board - a key moment to align on our share...
01/04/2025

Last week marked the first board meeting of 2025 with the Arianee Association Board - a key moment to align on our shared vision for the year ahead.

The Arianee Project Association is an independent, participative organization whose mission is to promote and support the adoption of the Arianee Protocol.

We were particularly pleased to welcome 3 new board members whose expertise will help steer the Arianee protocol’s ecosystem and navigate the adoption of Digital Product Passports:

👋 Eric Saracchi (Chief Digital Transformation and Information Officer, Audemars Piguet)
👋 Régis Koenig (Director, Repair Operation & Durability, Fnac Darty)
👋 Xavier Lantoinette (Director Environmental Performance, ecosystem)
🔁 with Thomas Meyer (Chief Data Officer, Richemont) continuing his role

These leaders bring cross-industry insight: from luxury and retail to sustainability and circular economy, blending business, technical and circular expertise.

For anyone navigating regulations, supply chains, or customer engagement, this work is not theoretical. It’s live. And it is scaling!

Reach out if you’re working on shaping standards and solutions behind DPPs, we’d love to chat!

🔗 Digital Product Passports are transforming how brands manage the full lifecycle of durable goods.When products change ...
20/02/2025

🔗 Digital Product Passports are transforming how brands manage the full lifecycle of durable goods.

When products change hands 🔄, require maintenance 🔧, or enter resale markets ♻️, brands face challenges in tracking, updating, and optimizing their value.

Arianee’s open and interoperable Digital Product Passport solutions are built to meet these challenges head-on by:
📈 Extending product lifespans through data-driven maintenance and upgrades
📊 Capturing key lifecycle events, from repairs to resale, for actionable insights
🤝 Enabling seamless collaboration between brands, retailers, and repair networks

Already implemented across industries like luxury watches and appliances, our technology is bridging the gap between product longevity and brand value.

🔍 Learn more: www.arianee.com

Two days, and countless conversations!At Pharma Pack 2025 in Paris, our team—Nathan and Laurette—showcased how Arianee’s...
28/01/2025

Two days, and countless conversations!

At Pharma Pack 2025 in Paris, our team—Nathan and Laurette—showcased how Arianee’s Digital Product Passports (DPP) and STMicroelectronics’ NFC micro chips are introducing a new standard for secure, and interoperable solutions across industries!

Our live demos on connected syringes introduced conversations about how proof of presence technology enables reading and updating product information. This ST’s chip requires NFC communication to interact with its onchain wallets, ensuring that any data addition or retrieval occurs only when the user is physically present with the object.

A huge thank you to .nv, PharmaPack Europe, and everyone who visited us or attended our workshop.

AI might be the teacher’s pet, but blockchain is the cool kid at the back of the class. 😎This week, the retail world con...
20/01/2025

AI might be the teacher’s pet, but blockchain is the cool kid at the back of the class. 😎

This week, the retail world converged in NYC for to discuss the future of retail innovation, and for the third year in a row we were proud to be part of it, this time with LA French Tech and Business France.

We witnessed a heightened awareness among attendees about the upcoming regulations surrounding Digital Product Passports, sparking meaningful conversations about how these solutions can transform retail.

At our booth, we showcased our open and interoperable Digital Product Passports through live demos and insightful discussions. DPPs are transforming the retail landscape by enabling:
🔹 Circular business models that extend product lifespans through repair, reuse, and resale
🔹 Stronger post-purchase engagement with customers, building trust and loyalty
🔹 Enhanced traceability and lifecycle insights, fostering seamless collaboration among stakeholders
🔹 Future-proof compliance with upcoming EU regulations

The energy didn’t stop on the show floor! With a gathering at the French Consulate, followed by the NRFrench Party, where we connected with other leaders and innovators in the retail space.

To everyone who stopped by our booth, from Enrique Martinez, CEO of Fnac Darty, to our peers and partners—thank you for the engaging conversations and your interest in shaping a more sustainable retail future.

🗽 We’re less than one month away from !We can’t wait to be back in New York to showcase how 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁𝘀 (...
19/12/2024

🗽 We’re less than one month away from !

We can’t wait to be back in New York to showcase how 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁𝘀 (𝗗𝗣𝗣𝘀) are transforming industries—driving transparency, trust, and circularity for brands and consumers alike.

Whether it’s extending product lifespans, enabling circular business models, or preparing for upcoming regulations, our solutions help brands manage products more transparently, drive circularity, and go beyond regulations.

📅 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝟮𝘁𝗵-𝟭𝟰𝘁𝗵, 𝟮𝟬𝟮𝟱
📍 𝗝𝗮𝘃𝗶𝘁𝘀 𝗖𝗲𝗻𝘁𝗲𝗿, 𝗡𝗬𝗖 – 𝗕𝗼𝗼𝘁𝗵 #𝟭𝟬𝟬𝟯 (Business France)

Let’s connect to explore how Digital Product Passports can unlock new value for your business.

If you’re a brand using , we’ve got exciting news! Imagine being able to integrate a Digital Product Passport solution ...
21/11/2024

If you’re a brand using , we’ve got exciting news! Imagine being able to integrate a Digital Product Passport solution into your existing store with just a few clicks. No complex coding. No design headaches. Just a streamlined process that feels as natural as adding a product to your inventory.
Beyond regulations, DPPs unlock new opportunities to connect with customers and elevate circular business models. With the Shopify App:

🚀 Easily collect and manage Digital Product Passports
🎨 Access detailed Product History
📈 Soon, transfer Digital Product Passports, enhancing secondhand market opportunities

Ready to see how simple it can be? Check out the Arianee Academy to learn more!

Circularity isn’t just about reducing waste—it’s about making products last longer and keeping their value intact. But h...
19/11/2024

Circularity isn’t just about reducing waste—it’s about making products last longer and keeping their value intact. But here’s the challenge: once a customer leaves the store, they can repair, resell, or gift the item anywhere. That’s where Digital Product Passports (DPPs) come in. These passports provide the transparency and tools needed to support repairs, resale, and sustainable ownership, creating a win-win for brands and consumers alike.

Last week we joined Federation de la Mode Circulaire x Renoon to discuss Digital Product Passports - a game changer for circularity.

DPPs aren’t just about compliance—they’re about unlocking value retention, customer engagement, and circularity, as highlighted by industry leaders during our discussions.

👏 Huge thanks to Federation de la Mode Circulaire x Renoon and everyone who joined.

Did you hear? Last week we launched Digital Product Passports for Appliances in collaboration with and the French eco-o...
14/11/2024

Did you hear? Last week we launched Digital Product Passports for Appliances in collaboration with and the French eco-organization .eco to extend the lifespan of electrical and electronic equipment (EEE)!

Our journey with Fnac Darty and ecosystem began this October. By 2025, Digital Product Passports will cover all second-hand home appliances and expand to new and repaired products, ensuring transparency at every stage.

This initiative represents a leap toward a circular economy. Swipe to find out more 👉

🎉The 1st DPP for appliances is launched today by fnac darty and ecosystem!A bold step toward a sustainable future for Ap...
08/11/2024

🎉The 1st DPP for appliances is launched today by fnac darty and ecosystem!

A bold step toward a sustainable future for Appliances has just been taken! In collaboration with Fnac Darty and French eco-organization ecosystem, Arianee is proud to launch the first-ever Digital Product Passport, to extend the lifespan of electrical and electronic equipment (EEE), bringing enhanced traceability, reparability and environmental responsibility.

This project aims to extend device lifespans by enabling manufacturers, repairers, and reuse operators to track equipment history, while providing transparency and trust for consumers.

Fnac Darty & ecosystem are joining the Arianee Project Association and will pilot the working group dedicated to Waste Electrical and Electronic Equipment (WEEEs).

Looking forward to building a more circular and transparent economy.

🎉The 1st DPP for appliances is launched today by fnac darty and ecosystem!A bold step toward a sustainable future for Ap...
08/11/2024

🎉The 1st DPP for appliances is launched today by fnac darty and ecosystem!

A bold step toward a sustainable future for Appliances has just been taken! In collaboration with Fnac Darty and French eco-organization ecosystem, Arianee is proud to launch the first-ever Digital Product Passport, to extend the lifespan of electrical and electronic equipment (EEE), bringing enhanced traceability, reparability and environmental responsibility.
This project aims to extend device lifespans by enabling manufacturers, repairers, and reuse operators to track equipment history, while providing transparency and trust for consumers.
Fnac Darty & ecosystem are joining the Arianee Project Association and will pilot the working group dedicated to Waste Electrical and Electronic Equipment (WEEEs).

Looking forward to building a more circular and transparent economy.

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