Adxperience

Adxperience Adxperience is a mobile ad tech company helping app developers, brands and digital agencies reach the right audience

Adxperience is a mobile ad tech company helping app developers, brands and digital agencies reach the right audience by connecting them to different types of inventory sources and optimizing the media-buy on their behalf. Our R&D team has developed a hybrid demand platform that centralizes the media-buying process by offering a single access to both direct sources and RTB traffic. This hybrid posi

tioning allows us to :
1) access a very wide range and type of inventory to answer all types of marketing needs : branding or performance campaigns, worldwide, across platforms
2) mix traffic from direct and RTB sources on the same campaign to scale-up volumes while driving engagement
3) handle and optimize campaigns in real-time from one single place. The fact that our technology is 100% in-house has allowed us to develop our own fraud detection tools, our our own profiling tools, and our own rich media formats, for more control, richest exposure, and better ROI :
- more than 500 media partners connected on S2S or API
- over 25 ad exchanges connected on RTB
- fraud-detection algorithms
- premium rich-media formats
- de-targeting/re-targeting capabilities
- own DMP with over 300 millions profiles gathered

Brilliant way to make the world a better place
05/09/2017

Brilliant way to make the world a better place

Souktel, a Palestinian startup, is using real-time translation services and other tools to help refugees forge new lives for themselves

Sometimes too much funding is not good either
05/09/2017

Sometimes too much funding is not good either

Startups rise and startups fall. 2017 has seen some prominent startups go under. What follows are 10 of the best-funded companies to close in the first nine..

Good luck , to making our mortgage process easier
04/09/2017

Good luck , to making our mortgage process easier

Habito, a London startup that is bringing the entire mortgage process online, has raised £18.5 million in Series B funding. Atomico, the European VC firm..

China is streets ahead when it comes to digital payments
04/09/2017

China is streets ahead when it comes to digital payments

China is streets ahead when it comes to digital payments. The latest leap is facial recognition technology that allows a customer to pay by literally flashing..

Clear your schedule
30/08/2017

Clear your schedule

Apple has set its annual iPhone event for September 12, as reported by The Wall Street Journal and rumored previously. Multiple sources have also told..

Take a look at a new kind of apps
30/08/2017

Take a look at a new kind of apps

Take a look at Ikea's new augmented reality app for the iPhone, which lets you place digital versions of its catalog of furniture in your house.

Fast foothold of self-driving cars in the delivering industry. Can domino's consumers get used to it?
30/08/2017

Fast foothold of self-driving cars in the delivering industry. Can domino's consumers get used to it?

Ford and Domino's are teaming up on a research trial that will see Ford cars equipped with self-driving tech delivering pizzas to regular consumers, as a way..

Will the human brain lose one of its most significant advantages to computers?
29/08/2017

Will the human brain lose one of its most significant advantages to computers?

A device that fuses neurons and silicon has been shown off at the TEDGlobal conference in Tanzania.

The future is not 100% E-commerce according to Alibaba
29/08/2017

The future is not 100% E-commerce according to Alibaba

Chinese e-commerce giant Alibaba dominates the country’s online shopping market, but its next big opportunity isn't in digital.

Huge support for WeWork
28/08/2017

Huge support for WeWork

WeWork just announced that it's receiving a massive $4.4 billion investment from SoftBank Group and SoftBank Vision Fund. It's been less than a month since..

New CEO, old challenges
28/08/2017

New CEO, old challenges

An Uber spokesperson tells us its board has reached a decision to offer someone the CEO role."The Board has voted and will announce the decision to employees..

Interesting forecast for the internet of things
24/08/2017

Interesting forecast for the internet of things

A look at what Tom Siebel believes the Internet of Things (IoT) will mean for technology as a whole, as well as for how society functions. He describes the largest IoT application on earth.

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