Sofo Labs

Virtual thinkers | Boutique digital strategy firm Web project development, management & consulting |

16/03/2026

Last week, we were honored to have the Global digital marketing team come to PSL to brief M2 students on a very special project.

The purpose of this Unicorn Week was to delve into the key challenges of digital activation, especially for a brand as large and multifaceted as YSL.

Huge thanks to Flora Talavera, Aurore Pillière and Tamara-Alisa Hamann for entrusting us with the project, and to the students for rising up to the challenge!

06/03/2026

This week, we were thrilled to host at for a special Unicorn x Sustainability week.

The key question was: how can a young sneaker company like Caval successfully navigate its remarkably fast rise?

Thank you .marie for your trust and congratulations to the students who worked on this — with exciting results!

08/12/2025

Actor speaking to students about how to handle your personal branding as an artist and public figure… great talk!

10/11/2025

Flashback to a sunny AI training session at Cap Ferret via Bordeaux with : in and out in a day, great session though!

04/10/2025

Launching the new master program at with and .co. Here’s to a great year!

22/09/2025

Thrilled to have worked with the incredibly talented photographer and street artist , aka Back to the street, on his positioning and online presence.

It is always easy to work with wildly creative personalities, as they already did all the work without necessarily realizing it…

Follow him, his work, his foray into video content and his wonderful (first) book!

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Heureux d’avoir collaboré avec le photographe et street artist , alias Back to the street, sur son positionnement et sa présence en ligne.

Il est toujours facile de travailler avec des personnalités aussi créatives, car elles ont déjà fait le travail sans forcément s’en rendre compte…

Suivez-le, son travail, ses nouveaux contenus vidéo et son magnifique (premier) livre !

15/08/2025

Proud to have worked on an update to .fr’s brand platform and positioning. A great organization whose goal, improving the relationship between women and mobility, profits everyone!

01/07/2025

We have been fortunate enough to collaborate in recent months with .

Ayodele is an Olympic athlete, a Paris elected official as well as a change management consultant. Also, she is the mother of 2 children…

Working on her brand platform was fascinating because of the sheer diversity of her activities and interests, combined with her breathtaking energy.

A personality to watch, be on the lookout!

29/03/2024

Thrilled to have worked with on their presence at leading sustainability event . And to have launched the new report « The dual transition » - of sustainability and technology!

17/11/2022

Proud to have been involved in the making of ’s first transversal sustainability research, highlighting many important insights in the process at a time when we greatly need them!
Sustainability is not merely a cost factor, far from it, although organizations still have some way to go in terms of governance.

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